I like James' post, I'd also nominate an athlete who can make the most of PPD's sleek, hip look.  How bout Tom Brady - he projects easy confidence which these jeans comfortable but stylish jeans fit; pics of him wearing the jeans will get plenty of photo play in celebrity magazines, etc.; and since he's known for his athletic success his endorsement would emphasize that the jeans are comfortable and functional as well as stylish.   If I had a pair of Drexel's I would...