in my opinion, the typical texture of wool/ or the like pea coats should not be starched. the material is not thin enough, and pea coats well, are not supposed to look starched. a simple remedy to your problem would be to pull your collar up, open and widen up your scarf, wrap it around your collar where you want to strengthen the collar up, with a simple over and under in the front. if that does not work. just wear a scarf.