The second Wrangler Stop Thinking event was held on October 30th 2010. Wrangler challenged four thrill-seekers to take part in a Drag Race at Santapod Raceway, rocketing down the 1/4 mile track in just 8 seconds. This is the latest in a series of adrenaline-fuelled challenges that Wrangler have been hosting. Their Stop Thinking campaign encompasses Wrangler’s brand ethos, encouraging us to throw caution to the wind and run with our instincts.
For Saturday’s Drag Race, Wrangler’s Facebook followers had been asked to guess the activity from a cryptic clue, then to reveal their racing name (eg Bob ‘The Bullet’ Jackson) and finally to explain, why are you in such a hurry? From these answers, four speed demons won their seat in a Drag Car.
Along with having their adrenaline levels dialed up to 11, each seat winner enjoyed full VIP treatment at Santa Pod race track in Northamptonshire and were kitted out in Wrangler’s cool contemporary autumn winter jeans. Wrangler’s next wild event is being prepped now, so stay in touch via the Facebook group.
Remember we told you about Wrangler’s challenges called Stop Thinking? Well the first event took place and it was a sky dive! Four ordinary members of the British public jumped out of a plane at 13000 feet above the Belgian countryside.
They had responded to the challenge laid down by iconic denim brand Wrangler: “If you were asked to drop everything at a moment’s notice and just go…could you?…would you?”
Following in the footsteps the viral seeding of Stop Thinking film in September 2009, Wrangler followed up in August 2010 and September 2010, persuading thousands of fashion fanatics and jeans lovers to sign up to its mysterious Stop Thinking website. These daring souls were posed a series of cryptic clues, which hinted at a wild, crazy, life-changing event that they could be part of – if they were prepared to Stop Thinking
Danni Osborne, Graham Newlands, Matt Doughty and Kelvin Fred-Horsfall were the selected few who braved the challenge, their journey can be viewed at http://www.stopthinking.co.uk. The countdown has begun for the next Stop Thinking call to action. You can view the videos of the events on the Wrangler YouTube channel by clicking here. The sky dive video looks amazing! I’m glad they all did it!
Wrangler have announced the launch of their brand new project, STOP THINKING! It’s a challenge for all of you to stop thinking and react for one adrenaline-fuelled day.
Wrangler challenges you to just stop thinking, forget your fears and worries! If you were asked to drop everything and just go… Could you? Would you?
In September 2010, the Wrangler brand will challenge four members of the UK public to stop thinking and do something extraordinary. For one adrenaline-fuelled day, hearts will pump faster, synapses will fizz with energy; every moment will crackle with raw emotion. Challenging our innate human fears of height, depth, speed and fear of the unknown, Wrangler will push participants to their limits through a series of top secret events!
Wrangler wants you to take part if you meet these requirements!
1. You will need a valid passport of your own.
2. You will need to be healthy enough to pass a basic medical (touch toes, cough three times).
3. You will need to drop everything at a moment’s notice (no consulting the diary).
4. You will need to stop thinking!
So are you ready to take part in this challenge? It’s only open to the UK so everyone in the UK get applying if you feel like doing something crazy!! You can take part by visiting the website by clicking here.
Even though he is still recovering from emergency back surgery, Bono was spotted in Nice, France hopping aboard Sir Philip Green’s helicopter wearing a Wrangler denim shirt and jeans that matched in color. I wonder if he picked up some Wrangler pointers from David Beckham since he supposedly had spent some time flying to a residence held by the Beckham’s and we have spotted David in Wrangler a few times now.