Worn across America with Wrangler is a new campaign they are running. For Wrangler’s S/S11, the denim brand returns with a collection inspired by the classic US road trip. Introducing 4 different washes, NYC, IOWA, UTAH and LA, each jean documents a broken journey across the USA. This involves jeans being just worn and ending up getting destroyed, the colours go from deep and dark to light and bright, the denim varies from reinforced and unbreakable to superlight cotton linen. The inspiration is eclectic: military pieces, signature Wrangler leather, the twisted teardrops of paisley prints. This is Life on the Road.
To celebrate this story, Wrangler has devised an exciting competition, Try On one of Wrangler’s contemporary fits to win an incredible tour across the United States, from New York to Los Angeles! All you have to do is go into Selfridges and try on any of the Wrangler contemporary fit jeans and you will be entered into the contest. The promotion will end at midnight on April 30th 2011. It sounds fantastic to me! I would love a trip across the US!
Men: try on the Ben. It’s a modern anti-fit jean with regular top block and tapered legs and women: try on the Molly. It’s a contemporary-cut slim-fit that goes with anything, any time.
The winners’ incredible, adrenaline-fuelled tour starts in… New York: find out why the city never sleeps. Next, Iowa, spend the night outdoors at Zion National Park. The following day learn Native survival techniques before bedding down in Utah’s awesome canyons, then the action hits the asphalt, with a drive on the legendary Route 66 to Las Vegas and the trip rounds out in Los Angeles.
Adam Kakembo, marketing director of Wrangler EMEA says: “Worn Across America, the SS11 collection, demonstrates our remarkable denim innovation. Hold the four washes next to each other and you can see how the marks of wear evolve at each stage. The season’s thrilling promotion brings the collection to life, and the winners will have the time of their lives!”
Wrangler decided to do something a bit different for their new Spring 2011 Blue Bell collection. They decided to shoot a short film for it. The film takes place at the Ace Hotel Palm Springs, California and stars model Tony Ward.
Wrangler also gives you a choice on what you want to see. They shot two parallels of Tony Ward’s past, one featured forward and the other backwards. You can choose between seeing both simultaneously or prefer seeing more of one perspective over the other. You can see one of the takes above and see some snapshots below.
Wrangler has just launched their new Spring/Summer 2011 “Stunt” campaign. It features stuntmen performing some pretty gruesome stunts, like jumping through a second story window, avoiding an explosion, falling through glass, and running down a street on fire.
Also featured in the post are some behind-the-scenes shots and the launch party of the campaign. I think this campaign depicts the Wrangler man perfectly. Someone who has no fear in the world. What do you readers think of the new campaign?
Pixie Lott was seen arriving at LAX Airport in Los Angeles, California last week. She looked cute and comfortable, perfect for traveling! Pixie was wearing a Wrangler denim waistcoat which is part of their Spring/Summer 2011 collection and will be available from Topshop or ASOS for £85 in March.
I like that the waistcoat/vest is a really pale shade of light blue, it makes a change to the normal medium or dark blue we often see. I’m not so sure on the shoes with the outfit but they definitely match Pixie’s style. I didn’t think the waistcoat would look good paired with sweat pants either, but I was suprised to see it does.