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Wrangler Jeans

Wrangler’s 7 Icons

12.14.2011 Posted in Denim Brands by Lorna, Editor

Wrangler 7icons jean front Wranglers 7 Icons

Wrangler is a jeanswear legend. The story starts in the early 20th Century with denim workwear manufacturer, Hudson Overall Company. The brand was founded in Greensboro, North Carolina in 1904, Hudson’s became Blue Bell in 1917, and brought the Wrangler brand to life in the 1940s.

Unlike other original American icons, the recipe for making Wrangler’s famous denim is not hidden away in a North Carolina vault. The formula can be found on the jeans themselves… dating from 1947’s 13MWZ to the latest contemporary cut. It comes down to this: seven unique details!

1. Flat rivets

Won’t scratch your saddle

Using rivets to secure denim jeans at key points of strain helps to keep them in one piece. But the method has always caused trouble, scratching furniture, car seats and motorbike saddles. Wrangler’s smooth flat copper rivets “won’t scratch” – just as early adverts promised. They give jeans a refined aspect: more comfortable for you and whatever you rub up against.

2. Watch pocket

Keeps your coins trapped

In its earliest days, Wrangler commissioned expert tailor Ben Lichtenstein to create a range of shirts, jeans and jackets. One of “Rodeo Ben’s” initiatives was the deeper watch pocket with its curved, ergonomic shape. The pocket’s high opening along the waistband is sealed naturally by a belt. So anything you keep in there – key, coins, gum – is securely shut away.

3. Felled seams

For a more comfortable ride

Folded ridges of fabric at the seams are characteristic of jeanswear, but Wrangler makes this feature functional. By creating a downward-facing lip in the yoke above high back pockets, your wallet is held firmly inside – vital if your free-time leans to the extreme. Fully felled outseams are a signature of most Wrangler jeans. Because the seam sits flat against your inside leg, they’re more comfortable when riding. You’ll appreciate this next time you straddle your modern-day horse: a motorcycle.

4. Belt loops

Hold jeans to the waist

The 11 MW, the first Wrangler jeans, debuted in 1947 with seven belt loops. If you’ve ever worn jeans with five loops, you’ll know that the waist band slips free. Six improves things a little. But thread a Wrangler premium grade leather belt through seven belt loops and those jeans are locked to your body.

5. “W” stitching

Back pockets reinforced

Introduced in 1947, the “W” stitch is cattle-branding for jeans. Wrangler’s carry two “W’s”, embroidered onto each back pocket: initials that read “Western Wear”. Back pockets also have a tone-on-tone horizontal stitch for a second layer of fabric, reinforcing pockets from the inside. Wrangler jeans: strength throughout.

6. The patch

A unique symbol of quality

The right back pocket of Wrangler jeans has carried a patch since 1947. Initially this read “Blue Bell’s Wrangler Authentic Western Jeans”. Today, the name Wrangler stands alone, single-handedly representing tough, top-quality, authentic denim garments.

7. Rope logo

Tough outdoor denim since 1947

Wrangler’s “rope” signature is one of the ultimate icons of jeanswear. The rope was a sign of action: Wrangler jeans are designed for the outdoors, for freedom of movement, for surviving on your wits. The rope says, Wrangler is the original American outdoor denim brand.

Alessandro Vigano, creative director, Wrangler EMEA says “The seven icons can still be found on all our jeans. They have purpose. They work. And they make Wrangler jeans unique.” I think it’s really cool that all of this work goes into a pair of Wrangler jeans! What do you think? All of the images are in the gallery below in order of the 7 icons as well.

Wrangler 7icons flat rivets fl 150x150 Wranglers 7 Icons
Wrangler 7icons watch pocket 150x150 Wranglers 7 Icons
Wrangler 7icons felled seams 150x150 Wranglers 7 Icons

Wrangler 7icons belt loops 2 150x150 Wranglers 7 Icons
Wrangler 7icons belt loops fl 150x150 Wranglers 7 Icons
Wrangler 7icons  W stitching 2 fl 150x150 Wranglers 7 Icons

Wrangler 7icons  W stitching 150x150 Wranglers 7 Icons
Wrangler 7icons the patch 150x150 Wranglers 7 Icons
Wrangler 7icons rope logo 150x150 Wranglers 7 Icons

Wrangler 7icons rope logo 2 150x150 Wranglers 7 Icons
Wrangler 7icons jean front 150x150 Wranglers 7 Icons

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Brand: Wrangler Jeans
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Press Day Preview: Wrangler Spring/Summer 2012

11.28.2011 Posted in Press Days by Lorna, Editor

wrangler ss12 4 Press Day Preview: Wrangler Spring/Summer 2012

Here is a preview of the new Wrangler and Wrangler Bluebell Spring/Summer 2012 collection. I saw the new collection in London last week and there were definitely lots of new styles! They have a light wash denim jumpsuit which I think is so cute! I love it! They also have embroidered denim shorts, their classic jeans, lots of bright tops, and a range of mid to dark washed jeans as well. I think it’s great they are still doing dark denim for the Spring/Summer season, most brands opt for the light washes but I think they are going with what works best for them!

wrangler ss12 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 2 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 3 150x150 Press Day Preview: Wrangler Spring/Summer 2012

wrangler ss12 4 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 5 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 6 150x150 Press Day Preview: Wrangler Spring/Summer 2012

wrangler ss12 7 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 8 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 9 150x150 Press Day Preview: Wrangler Spring/Summer 2012

wrangler ss12 10 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 11 150x150 Press Day Preview: Wrangler Spring/Summer 2012
wrangler ss12 12 150x150 Press Day Preview: Wrangler Spring/Summer 2012


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Brand: wrangler blue bell, Wrangler Jeans
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LOOK BOOK: Whetherly Spring 2012

11.21.2011 Posted in Designer Jean Look Books by Jonathan

Whetherly 5 LOOK BOOK: Whetherly Spring 2012

Every great pair of jeans needs a great tee or top to go along with them. Whetherly is a brand that does just that. Unable to search for the perfect tee to go along with her jeans, designer Leila Nasseri decided to come out with her own silky knits.

For their spring look book, Gia Coppola was casually dressed in the Spring 2012 line for a California Girl cool inspired photo shoot. Her tees were paired with a denim shirt (above), leather jackets, and trousers. With the holidays coming, these pieces will be perfect for all the feasting. They have the comfort that everyone is looking for. You can checkout the collection below and click here to purchase some Whetherly to pair with your jeans at MadisonLosAngeles.

Whetherly 1 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 2 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 3 150x150 LOOK BOOK: Whetherly Spring 2012

Whetherly 4 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 5 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 6 150x150 LOOK BOOK: Whetherly Spring 2012

Whetherly 7 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 8 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 10 150x150 LOOK BOOK: Whetherly Spring 2012

Whetherly 11 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 12 150x150 LOOK BOOK: Whetherly Spring 2012
Whetherly 13 150x150 LOOK BOOK: Whetherly Spring 2012


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Celebrity: Gia Coppola, Leila Nasseri Brand: Whetherly, Wrangler Jeans
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Ashley Olsen in Levi’s & Mary-Kate Olsen in Wrangler

07.08.2011 Posted in Celebrity Pictures in Designer Jeans by Lorna, Editor

mary kate ashley olson denim cut offs style mintsclear Ashley Olsen in Levis & Mary Kate Olsen in Wrangler

Ashley and Mary-Kate Olsen posed for a photo during the photoshoot of their new business venture, StyleMint. Ashley wore a pair of Levi’s 501 Cut Off shorts and Mary-Kate wore a pair of Wrangler Cutt Off shorts. I think I like the Levi’s the most but these twins always seem to look good! How many of you are going to shop on their new site?

Images courtesy of Terry Richardson/StyleMint.com

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Celebrity: Mary Kate Olsen Brand: levi's, Wrangler Jeans
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Poppy Delevigne in Double Denim – Wrangler & Paige Premium

06.29.2011 Posted in Celebrity Pictures in Designer Jeans by Jonathan

Poppy Paige e1309211631624 Poppy Delevigne in Double Denim   Wrangler & Paige Premium

Poppy Delevigne was spotted at the Glastonbury Festival over the weekend. She wore a pair of the Paige Premium Verdugo Leggings in Scarlett with a Wrangler denim shirt and a Mulberry bag. I love this look. I like the pale blue an the rusty red tone together. Even with the silver wellies, the look all works. I don’t know much about Poppy, but after some searching I notice that she has great style. I hope she starts becoming a regular here on DenimBlog.

Paige has come out with some great colored jeans this season. I love the Pomodoro! The color is such a deep red that I think is very versatile. I hope to see those spotted out on someone soon. Maybe Kate Bosworth or Rachel Bilson? You can click here to purchase Paige jeans from PaigeUSA.

3 Comments / Leave a comment
Celebrity: kate bosworth, Rachel Bilson | Rachel Bilson pics in designer jeans Brand: Paige Premium Jeans, Wrangler Jeans
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Jessica Simpson in a Wrangler Denim Shirt

05.11.2011 Posted in Celebrity Pictures in Designer Jeans by Jennifer

 Jessica Simpson in a Wrangler Denim Shirt

Jessica Simpson had a busy Mother’s Day Weekend. On Saturday, The Simpson clan posed for photos together at a Beverly Hills studio. The next day Jessica and fiance, Eric Johnson, later met his parents for lunch at Viceroy Hotel.

Jessica wore a pair of tiny shorts, platform heels and an embroidered denim shirt. Jessica’s denim shirt looks to originally be by Wrangler. However, I haven’t seen any Wrangler shirts with such beautiful embroidery, so I wonder if it was the work of another designer?

jessica simpson denim shirt 150x150 Jessica Simpson in a Wrangler Denim Shirt
jessica simpson denim shirt2 150x150 Jessica Simpson in a Wrangler Denim Shirt


3 Comments / Leave a comment
Celebrity: jessica simpson Brand: Wrangler Jeans
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