William Rast Jeans
The William Rast outlet store at Desert Hills premium outlet mall at Cabazon, California will be offering all denim for $99 and all collection pieces at 50% off.
The Westfield Century City Mall in Los Angeles, California and the Westfield Valley Fair Mall in San Jose, California will be running a buy one pair of denim jeans and receive a free t-shirt promotion as well. Don’t you just love the Black Friday sales!
November 9th was a big night for the “New American” denim brand, William Rast. The brand celebrated the opening of their first freestanding store in California. The stores opened in Westfield Century City shopping center and Westfield Valley Fair Shopping mall. The brand also will open an outlet store in Desert Hills Premium Outlets in Cabazon. These are the first three of what the brand hopes will be 30-40 freestanding stores in the US.
William Rast CEO, Colin Dyne commented, “This is an important step for the William Rast brand. These retail locations will provide a destination to experience the complete lifestyle and culture of the William Rast brand.” Not only will the stores feature the classic denim favorites but also exclusive styles of jeans, jackets and more.
The decor of the stores will focus on the brand’s deeply rooted American heritage and biker culture with a modern twist. The decor, architecture and every last detail will reflect the brand’s unique image. The design was the result of a collaboration with Johnston Marklee known for their modern concepts of locals such as, the Murakami room at the Museum of Contemporary Art in LA and the Masion Martin Margiela store in Beverly Hills.
William Rast is expanding across the country. The brand will be opening two new free standing stores and one outlet store. The two free standing stores will be opening at Century City in Los Angles and Valley Fair Shopping Center in San Jose, California. The outlet store was opened in Cabazon, California. These three store openings are part of the brand’s goal to eventually open 45 stores throughout the nation in the coming years.
As the CEO explained,
“We are extremely pleased to announce the initial rollout of our planned retail expansion with these three new store openings,” said Chief Executive Officer, Colin Dyne. “These new retail locations underscore our commitment to showcasing and enhancing our brand. With a dynamic population that is connected with the William Rast brand, we see tremendous opportunities and a good strategic fit to further expand awareness of the brand.”
Article from Reuters.com