Twelveounce Denim Lab is a new men’s premium denim line based out of Los Angeles that specializes in using no less than 12 oz of premium Japanese denim. All of their jeans are hand-crafted from exclusive material in Los Angeles and all come in limited supplies.
Most recently the brand collaborated with the Backstreet Boys on their European tour for their stage performances where they worked alongside the choreographer’s and stylists to create custom on-stage jeans that would really help their blackout outfits pop. You can see their new look book in the gallery below. Have any of you guys tried out the new brand 12oz yet?
Twelveounce Denim is a denim brand that we have just found out about at DenimBlog! The brand has a different take on denim to most premium denim brands, they have some key points that they make sure they stick to. The key points are:
- Never using any less than 12 ounce Japanese Denim throughout the line.
- Their jeans are all hand tailored in Los Angeles.
- Their main focus is using the very best materials and they are able to do so by working directly with the mills of Kaihara.
- The denim used is exclusive and limited and they are known for their attention to detail and custom fits/cuts.
I have included 6 photos in the gallery below, 3 of them are editorial shots from their look book and the others are of how their jeans fit. So guys, what do you think of Twelveounce Denim? You can find out more about them at their website here.