True Religion Jeans

Woo hoo – we love it when the good guys win their lawsuits against those copycat denim brands! Fakes be gone!

“True Religion Reaches Intellectual Property Agreement in Suit Against Triple S”

October 03, 2007: 11:56 AM EST

NEW YORK (Associated Press) – Christie, Parker & Hale LLP, an intellectual property law firm, said it obtained a consent judgment in favor of jeansmaker True Religion Brand Jeans in a trademark-infringement lawsuit brought against competing denim maker Triple S Productions Inc.

As part of the consent judgment, which is a binding written agreement between two parties to have a judgment entered and recorded, Triple S acknowledged the validity and ownership of Guru’s trademarks and trade dress and is permanently prohibited from imitating, copying or making unauthorized use of the intellectual property, Christie, Parker said.

Guru Denim Inc. is a unit of True Religion. At issue was the company’s stylized “U” design and rainbow-colored rotational stitching used on its pants, jeans, shorts, jackets and skirts.

As part of the settlement, Triple S agreed to reimburse Guru for attorney’s fees and costs related to the suit.

A lawyer for Triple S could not immediately be reached.

Photo courtesy RevolveClothing.com