True Religion Jeans
True Religion to have 50 retail stores by 2009!

Exciting news for all True Religion Jeans fans!
“True Religion to Grow Fifty-Stores Strong by 2009′s End
Los Angeles-based True Religion Apparel, a premium apparel brand primarily known for its True Religion Jeans, recently completed a strategic review with Goldman Sachs. The result of the review, which the company has been working on since last summer is significant expansion. True Religion will add four more stores by the close of 2007, bringing its total store count to 15. In addition, the company plans significant growth during 2008 and 2009, increasing store count to 30 by the end of 2008 and 50 by the end of 2009. In addition, the company recently hired an experienced apparel industry store executive as VP of real estate, Marc Klein, who is responsible for securing new store sites. True Religion is flexible in its square footage requirement, but targets upscale shopping centers in affluent markets across the country. ”
Quote courtesy of CoStar.com. Photo courtesy TrueReligionBrandJeans.com
Booty Boost!
Enhance your assets! Ever wish for a perkier posterior?
For those of us not blessed like Beyonce the cut and wash of your denim can do wonders. Remember darker washes are more slimming and lighter washes hide less.
// Curved Yolks

Styles (L->R): Siwy Jeans
// Y Yolk

Styles (L->R): Diesel Lowky, Diesel Lowky, Diesel Matic
// Smaller Pockets

Styles (L->R): Frankie B Heart Pocket, R&R Jaguar, William Rast Stella
//Pockets with Flaps

Styles (L->R): True Religion Joey, R&R Jaguar, William Rast Belle
Photo Credit: RevolveClothing, PlanetFunk
BUSTED! Win another one for the good guys!

We love it when counterfeiters get busted! From a Pennsylvania newspaper, the Sentinel Online:
“Counterfeit goods confiscated
East Pennsboro Township police arrested a North Carolina man for allegedly transporting counterfeit apparel from New York City to his home state for resale.
Police say officers investigated a man in a green GMC van parked Wednesday at the Uni-Mart on Wertzville Road in Enola.
Police allege Moustapha Moussa Adamou, 24, of Greensboro had $13,000 worth of counterfeit Nike Shoes and $1,800 worth of fake True Religion Jeans.
Officers arrested Adamou on a felony trademark counterfeiting crimes code violation. He was arraigned before District Magisterial Judge Richard S. Dougherty and taken to Cumberland County Prison in lieu of bail.
His 1999 GMC van was seized for forfeiture proceedings by the Cumberland County District Attorney’s office.”
Back Pocket Humor
From San Diego State University’s Daily Aztec newsletter, we found this humorous article about the back pockets of designer denim.
“Seven Jeans, True Religion / I say no, but they keep giving. Designer jeans are to the 21st century what powdered wigs were to the 18th century. The back pocket stitch dictates everything from what girls should be wearing today to Bush’s next fiscal policy adjustment. You’re standing on campus in a crowd of girls. Another female walks past and immediately every woman you’re standing with is checking out her butt. They want to see what jeans she’s wearing, as if her inner secrets are detailed on her back pocket. Something catty usually follows. “Really!? Sevens? Those are so last year, she must not pay attention,” or “Wow! Citizens are what my mom wears.” For those of you who feel like I’m speaking a foreign language, here’s a guide to the “colored terror threat levels” that make up the world of couture denim.
True Religion Back pocket logo: Horseshoe. Habitat: Standing near Parking Structure 6 making sure no one parks within four spots of new Mercedes. This girl is loaded. Her dad owns three (maybe four) nightclubs and a yacht. If he doesn’t, these aren’t “True” Religions. She probably thinks she’s better than everybody else, but then again, she probably is. It’s that personality that takes her straight to the top of whatever she might be doing – daddy’s black American express helps too. How to find out what else she wears: Know what you want. If you’re still figuring out who you are, or don’t own a small country, don’t even think about it.
Rock & Republic Back Pocket Logo: Stylized/bejeweled R. Habitat: Drunkenly dancing with her sorority sisters on the jumbotron at the football game. Money? Check. Preppy-rich girl attitude? Checked at the door. Not only is she super hot, she’s also probably the first girl on the dance floor when “Soulja Boy” hits the stereo. She’s not afraid to let her personality hang out – she wears it on her legs. She’s busy, productive and knows how to get stuff done. Down to earth, but likes to look good. How to find out what else she wears: She got tired of the guys at her elite prep school in eighth grade. She wants the guy who’ll steal the golf-carts at the country club. Play the rock-star, not the republican.
Diesel Jeans Back Pocket Logo: Long V. Habitat: International student center, setting up game of polo with three ultra-stuck up European exchange students.The big V means one thing. Culture. This girl has probably seen the Eiffel tower, the Sistine Chapel, the Tower of London and walked the streets of Milan. Her prom-date actually flew in from Monaco. She has a case full of sunglasses to wear at the French Riviera and her Louis Vuitton covered suitcases are stuffed with clothes worth almost as much as one of her private jets. How to find out what else she wears: Lie. Photoshop an album of several exotic locations. You’ve hunting with Saudi princes, dined with forks made of real pearl, and donated money to remodel the Taj Majal. No real man can top what she’s done, so make up a life.
Seven for all Mankind Back-Pocket Logo: Squiggly-line. This is a girl that knows what she likes. She has her little group of friends and isn’t afraid to let people know how she feels. Some might think she’s sporting jeans that were the trend a few years back, but I’d be surprised if she cared. How to get her: Remind her of dad. Be nice, pay for dinner, study. She’s turned on by 4.0s.
- Faryar Borhani is a journalism sophomore who’s checking out the pocket on your jeans as you read this. This column does not necessarily reflect the opinion of The Daily Aztec.”
Is this assessment right on or way off? What does it mean if we own all of these brands – and we aren’t rich or snobby?! Just addicted to finding deals HF & Ebay!
Images courtesy of Nordstrom
Spotted: Jessica Alba in True Religion jeans

We just love Jessica Alba. Isn’t she cute in her True Religion jeans?! Now someone needs to I.D. this pair for us – we love them! Back flap pockets always make the bum perkier and we love the dark wash!
Win one for the good guys!

Woo hoo – we love it when the good guys win their lawsuits against those copycat denim brands! Fakes be gone!
“True Religion Reaches Intellectual Property Agreement in Suit Against Triple S”
NEW YORK (Associated Press) – Christie, Parker & Hale LLP, an intellectual property law firm, said it obtained a consent judgment in favor of jeansmaker True Religion Brand Jeans in a trademark-infringement lawsuit brought against competing denim maker Triple S Productions Inc.
As part of the consent judgment, which is a binding written agreement between two parties to have a judgment entered and recorded, Triple S acknowledged the validity and ownership of Guru’s trademarks and trade dress and is permanently prohibited from imitating, copying or making unauthorized use of the intellectual property, Christie, Parker said.
Guru Denim Inc. is a unit of True Religion. At issue was the company’s stylized “U” design and rainbow-colored rotational stitching used on its pants, jeans, shorts, jackets and skirts.
As part of the settlement, Triple S agreed to reimburse Guru for attorney’s fees and costs related to the suit.
A lawyer for Triple S could not immediately be reached.
Photo courtesy RevolveClothing.com



Diesel
Seven
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True Religion Back pocket logo: Horseshoe. Habitat: Standing near Parking Structure 6 making sure no one parks within four spots of new Mercedes. This girl is loaded. Her dad owns three (maybe four) nightclubs and a yacht. If he doesn’t, these aren’t “True” Religions. She probably thinks she’s better than everybody else, but then again, she probably is. It’s that personality that takes her straight to the top of whatever she might be doing – daddy’s black American express helps too. How to find out what else she wears: Know what you want. If you’re still figuring out who you are, or don’t own a small country, don’t even think about it.
Rock & Republic Back Pocket Logo: Stylized/bejeweled R. Habitat: Drunkenly dancing with her sorority sisters on the jumbotron at the football game. Money? Check. Preppy-rich girl attitude? Checked at the door. Not only is she super hot, she’s also probably the first girl on the dance floor when “Soulja Boy” hits the stereo. She’s not afraid to let her personality hang out – she wears it on her legs. She’s busy, productive and knows how to get stuff done. Down to earth, but likes to look good. How to find out what else she wears: She got tired of the guys at her elite prep school in eighth grade. She wants the guy who’ll steal the golf-carts at the country club. Play the rock-star, not the republican.
Diesel Jeans Back Pocket Logo: Long V. Habitat: International student center, setting up game of polo with three ultra-stuck up European exchange students.The big V means one thing. Culture. This girl has probably seen the Eiffel tower, the Sistine Chapel, the Tower of London and walked the streets of Milan. Her prom-date actually flew in from Monaco. She has a case full of sunglasses to wear at the French Riviera and her Louis Vuitton covered suitcases are stuffed with clothes worth almost as much as one of her private jets. How to find out what else she wears: Lie. Photoshop an album of several exotic locations. You’ve hunting with Saudi princes, dined with forks made of real pearl, and donated money to remodel the Taj Majal. No real man can top what she’s done, so make up a life.
Seven for all Mankind Back-Pocket Logo: Squiggly-line. This is a girl that knows what she likes. She has her little group of friends and isn’t afraid to let people know how she feels. Some might think she’s sporting jeans that were the trend a few years back, but I’d be surprised if she cared. How to get her: Remind her of dad. Be nice, pay for dinner, study. She’s turned on by 4.0s.