True Religion Jeans
With October around the corner, True Religion has brought out their annual Breast Cancer Awareness jeans again. In honour of Breast Cancer Awareness month, True Religion has released the Halle jean in a pastel blush with lightly imprinted white ribbons.
These jeans are not only perfect for this Fall’s muted patterned denim trend, but they are for a great cause. True Religion will donate 10% of the retail sales to Susan G. Komen with a guaranteed minimum donation of $35,000. How amazing is that? I think the jeans are adorable and they are actually one of my favourite BCA jeans they have ever released! The Halle jean is priced at $198 and is available in stores nationwide and online. Will you be buying them and supporting the cause?
Here is the brand new True Religion Fall/Winter 2013 campaign! It was released 2 days ago and has now gone worldwide. These shots feature both men’s and women’s looks and are in the classic black and white. You can read about the campaign from True Religion below and you can also see the 12 photos in the gallery below!
The True Religion ’13 campaign captures the renegade spirit of the quintessential American icon, inspired by the defiant allure of Steve McQueen and the captivating beauty of Ali McGraw in the classic film, “The Getaway”. The creative team, including photographer Mikael Jansson, stylist Alastair McKimm and creative director Alisha Goldstein, craft a compelling narrative of the rebellious American spirit. The campaign, starring Karmen Pedaru and Gavin Jones, was shot on a vast stretch of California desert, and features striking portraiture set against a cinematic horizon. The resulting images resonate with provocative honesty.
The rugged, lived-in styling of the campaign reinforces True Religion’s evolving design direction. Modern all-white and denim-on-denim looks are transformed into deconstructed essentials that get even better with wear. Contemporary silhouettes are toughened up with a rock & roll attitude and a nod to the American west. Focused and directional styling emphasizes the brand’s timeless denim and leather items, upholding True Religion’s reputation as a go-to brand for quality fashion essentials.
Here is the brand new Spring 2013 True Religion Kids campaign which launched yesterday. You can see the shoot in the video above and you can also see the finalised campaign images in the gallery below.
The photos were shot by Dominick Guillemot at the Smashbox Studios in Culver City, California. Robyn Goldberg was on hand to be the stylist for the day as well. I think it looks really fun and full of happiness! Do you like seeing the children’s campaigns?
Firstly I apologise for not posting this look yesterday like we usually do, but yesterday was quite hectic and there were numerous posts that we needed to get out, so here it is, just in time for the weekend! This time I went for a pink and cream, soft girly look, centered around Valentines Day, so I chose the True Religion Misty Super Skinny jeans in Baby Pink as I think they are the perfect shade of pastel pink.
I paired the jeans with an oversized Topshop knitted speckle slouch jumper/sweater, a Marc by Marc Jacobs Isabelle bag in White and some Sam Edelman Felicia ballet flats in cream. I love the mix of pastel colours with white and cream tones as I think it makes the look so soft, and even though the pink is pale, it’s still the focal point as it’s the strongest colour in the outfit.
I accessorized the look with two love rings by Karen Walker and Olivar Bonas, an elephant necklace from With Love From CA and a pink beaded bracelet from Miadora. This isn’t going to be a look for everyone, but it’s definitely something I would wear if the weather was a little warmer, for Valentines Day. What did you wear yesterday?