There is another brand on the denim scene to watch, S.O.S. Jeans by Orza Studio. They are a denim brand with more than 30 years of experience in the jeans field and are a vintage company with their jeans 100% made in Italy. The company founder, Mr. Pasquale Orza, grew up in the area of Hertfordshire, England, starting the company in London’s King’s Road, Chelsea. In 1978, following the success of the Lycra corset jeans, Pasquale Orza launched the first stretch denim jeans in the world with denim developed with Kaihara denim Japan. I was lucky enough to get the chance to chat to Mr. Orza about his brand and find out more! Check it out!
DB: Hi! Thank you for doing this interview with us, so tell us a bit more about your brand!
It’s my pleasure, in a nutshell I make S.O.S Jeans to help women face the days with confidence and style. We try to achieve this with feminine silhouettes and innovative cloth finishes and washing techniques. The brand stands for quality, style and innovation.
DB: When and why did you decide to start SOS Jeans by Orza Studio?
In 1978 I started working with Peter Golding consulting and launching other brands into the UK fashion market with great success. I realised there was a gap in the market for my vision of a real woman’s jeans label. So I took the opportunity to show the world what I thought women wanted.