Sonas Denim is a new brand that is just breaking into the market from San Francisco. It was founded by Gerry Kelly and has a very unique take on jeans! Instead of the regular 2 pieces of denim sewn together, Sonas jeans are made from individual square pieces of denim, creating a patchwork effect.
Janice Dickinson is a big fan of the brand and even did a shoot with them a little while ago, which you can see in the gallery below. I thought it would be good to catch up with Gerry to find out more about this unique brand. Please carry on reading for the interview and photos of the jeans. What do you think of Sonas?
DB: Hi Jerry! So, tell us a bit about your denim brand, Sonas Denim?
GK: Well DB, it’s a unique, free spirited couture jean with underlying philanthropic goals. Sonas means “Happiness, good times, felicity and bliss” in Gaelic. Our brand is about positivity, empowerment, individuality and new beginnings. We want to start a trend of giving in the fashion industry and about compassion in fashion.
DB: What inspired you to create it?
GK: I was looking for jeans to wear for the Burning Man Arts Festival which did not exist, so I made them myself. Everybody at Burning Man loved them, wanted them and encouraged me to go for it!