7 for all mankind

James Franco is adding photographer and director to his ever expanding resume. He will be shooting 7 For All Mankind’s Spring ad campaign. Filming will be taking place in LA both in December and January. The campaign will launch in March and feature both print ads and multimedia segments.

7 For All Mankind’s advertising agency, Lipmann, is also responsible for the Hudson collaborations with Georgia May Jagger and Patrick Schwarzenegger which explains the decision to work with Franco. “This is not the usual fashion campaign. There’s a lot of storytelling involved and I think that was part of the attraction for James,” said David Lipman.

Although Franco didn’t spill the cast of the upcoming shoot, it will have a laid back California-style vibe. Franco explained, “For me, it’s an excuse to be creative. They’re giving me a lot of freedom. I’m not supposed to say too much, but we don’t want to do something that feels very fashion-heavy. It’s a more natural kind of approach. It’s not a heavy-handed fashion world sell-job. It’s really about bringing the natural essence out of the performers and models.” What do you think about James’ upcoming ads?

You can read the full article at WWD.com.