Rich & Skinny Jeans

What are two things every girl wishes for? 1. To be Rich and 2. To be Skinny. Well thanks to Michael Glasser and Joie Rucker, this dream has come true.

Launched in select high-end boutiques and department stores in late November of 2006, Rich & Skinny is an exciting jean collection created to fill a void in the denim market. Rich & Skinny is a partnership between Michael Glasser, founder of denim heavyweights Seven for All Mankind and Citizen of Humanity and Designer Joie Rucker, former owner of the wildly successful brand Joie. Glasser’s hands on experience, coupled with his comprehensive business and retail experience along with Rucker’s design sensibility has helped secure the team’s success.

After studying the market and trends, Glasser found the denim market to be stagnant and later came across a unique new European denim that blended cotton with Lycra Spandex and hence, the idea to create a new denim line was formed. Besides its incredibly soft fabrics, Rich & Skinny is also known for their wide variety of up to the minute denim styles. Their basics line offers styles like the slim sleek, super skinny, traditional boot- cut Rich, and a zipper leg jean the “vivid”. Stepping away from the traditional 5-pocket jean, they’ve created such iconic jeans as “the Boyfriend” jean, and the denim legging “Legacy” even the “Skinny Boyfriend” which take you from day to night while retaining the playfulness of the Rich & Skinny Brand. What further sets Rich & Skinny apart from other denim brands is their great color palate, consistently offering customers the choice to wear reds, purples, pinks along with more subtle colors such as Black, White, Dark Silver and a fantastic array of denim washes. The attention to detail displayed in their handcrafted signature R buttons, sumptuous silk pocket and waistband lining and a rich purple velvet label; all add to the beauty and richness of this incredible line.

With the success of Rich & Skinny, owners Michael & Joie decided to challenge themselves and create a sumpously contained line of denim for men, called “Rich” by Rich & Skinny. The men’s line is comprised of 3 basic styles, strong (slim), Bold (Boot), and chill (relaxed) and four washes. With the dynamic teaming of Michael Glasser and Joie Rucker it was inevitable that Rich & Skinny would become one of the hottest denim brands.. Rich and Skinny can be found in select retailers such as Nieman Marcus, Nordstrom and Intermix and on the bodies of Hollywood’s hottest celebrities. “Rich” is for all the details, “Skinny” is how the jeans make you look and feel. Rich & Skinny is how it makes you feel.

For more than 17 years, Joie Rucker (Co-Owner) has been a leader in the fashion industry. Her contributions over the years have played an integral role in the denim market and have helped secure her place in the industry. After completing a degree in Fashion Design from the Fashion Institute of Design and Merchandising in San Francisco, Rucker began her career working for the popular brand SAM & LIBBY. Recognized for her talent and creativity, Rucker was recruited by Levi Strauss & Company to head up design for the Silver Tab jean division. There, she oversaw Girls, juniors and the Women’s collections and was known for her innovative silhouettes and washes. Rucker’s designs contributed to the company’s sales, which tripled within a 2-year period.

Rucker left Levi Strauss after seven successful years to serve as Vice President of Design and Product Development for Guess Inc. There she was responsible for twelve product deliveries per year from concept to production. Rucker was also accountable for the re-launch of the Boys division as well as conceptualized and launched Brand G; a new category for Guess Inc. While there, Junior sales grew from $200 million to $600 million annually and Men’s grew from $100 million to $250 million as a direct result of Rucker’s comprehensive experience of the business coupled with her unique design ability.

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