For Autumn/Winter 2013, Replay are pleased to present the Laserclub project – a project that brings to life the energy of the new LaserBlast Club collection, which launches in-store for AW13. They recently announced that the new face of this exciting project would be Charli XCX, who is perfect to represent the energy of this project. Straight out of the East London rave scene, she just published her first and only full-length album, True Romance, and is the hidden genius behind the Icona Pop hit I Love It.
Charli XCX is the face of the many expressions of Laserclub, which comprises of exclusive video content, two events in Paris and Munich and local store launches and events. Charli also features wearing the Laserblast club collection throughout the tour and exclusive videos.
Night-time and the new frontiers of denim. These are the two dominant souls that have inspired the new Replay Autumn/Winter 2013-14 capsule collection. On the one hand there are electric vibrations and the rhythms and shadows of the night, on the other, Laserblast denim in its most technological, green-oriented and low-impact version ever. Extremely striking, this collection succeeds in creating a dialog between coolness, technological progress and green conscience.
The first stop on the mini-tour was Paris, where they followed Charli around the city before and after her stage performances. An intense line-up awaited everyone, as well as a stage set with strong impact: feast your eyes during the event on mappings, video projections and laser displays. Then it was Munich’s turn on October 23. Here, Charli, together with a series of local and international acts, got the guests on their feet and dancing.
You can see the campaign images here, which features Charli in a club atmosphere, wearing Replay Laserblast Club Collection jeans. What do you think of this little collaboration? Do you like it?
Lots of celebs stopped by the Replay tent at Bestival festival in England a few weeks ago. Among some of the attendees was girl group Stooshe, Nina Nesbitt and more! All of the girls were sporting Replay denim, just like presenter Laura Whitmore was wearing one of their jackets not long ago. You can see some of the images in the gallery below.
I actually love this jacket and the entire outfit on Laura, I like how the stripes break up the double denim and the top makes it brighter. The boots also add a casualness to match the shorts, but at the same time everything looks so put together and styled!
Images courtesy of SurgeryPR.
Here are the two images from the brand new Fall/Winter 2012 Campaign for Replay. Fresh, young and stylish faces have been chosen for the next Replay Fall/Winter 2012-2013 campaign: Emily Di Donato and Miles McMillan are the new unique models for the brand.
Taken by talented French photographer Thierry Le Goués, who took part of the memorable Replay early 2000’s campaigns,
this successful collaboration continues with a renewed casting and an up-to-date setting. The classic black background gives way to a new colour, a warm brown which goes well with denim and emphasizes the blue/indigo tones of the collection. The Replay Fall/Winter 2012-2013 campaign is being released from July 2012 onwards, in over 35 countries. What do you think of it?