As part of the FC Barcelona sponsorship project, Replay has launched Replay DENIM Zero°, created to offer the players extremely original, casual and exclusive apparel.
The technique involves treating the jeans using pressurised ice crystals over the denim to remove the indigo from the surface. This eco-friendly method transforms raw denim into a product with an authentic worn look. Created after following in-depth research, Denim Zero is a new low environmental impact technology offering significant energy savings and a 90% reduction in water consumption.
The Two men’s styles feature 12 oz. dark blue denim with five pocket models in this innovative finish. We have the Waitom, a regular slim with a regular waist and straight leg, and the Anbass, with a close fit on the thigh, tapering slightly towards the foot. For women, the low waisted 11 oz. model Rose has been chosen, in elasticised denim with a sexy slim it. You can see the three styles in the gallery below and watch the video on how they are made above.
For Autumn/Winter 2013, Replay are pleased to present the Laserclub project – a project that brings to life the energy of the new LaserBlast Club collection, which launches in-store for AW13. They recently announced that the new face of this exciting project would be Charli XCX, who is perfect to represent the energy of this project. Straight out of the East London rave scene, she just published her first and only full-length album, True Romance, and is the hidden genius behind the Icona Pop hit I Love It.
Charli XCX is the face of the many expressions of Laserclub, which comprises of exclusive video content, two events in Paris and Munich and local store launches and events. Charli also features wearing the Laserblast club collection throughout the tour and exclusive videos.
Night-time and the new frontiers of denim. These are the two dominant souls that have inspired the new Replay Autumn/Winter 2013-14 capsule collection. On the one hand there are electric vibrations and the rhythms and shadows of the night, on the other, Laserblast denim in its most technological, green-oriented and low-impact version ever. Extremely striking, this collection succeeds in creating a dialog between coolness, technological progress and green conscience.
The first stop on the mini-tour was Paris, where they followed Charli around the city before and after her stage performances. An intense line-up awaited everyone, as well as a stage set with strong impact: feast your eyes during the event on mappings, video projections and laser displays. Then it was Munich’s turn on October 23. Here, Charli, together with a series of local and international acts, got the guests on their feet and dancing.
You can see the campaign images here, which features Charli in a club atmosphere, wearing Replay Laserblast Club Collection jeans. What do you think of this little collaboration? Do you like it?
Lots of celebs stopped by the Replay tent at Bestival festival in England a few weeks ago. Among some of the attendees was girl group Stooshe, Nina Nesbitt and more! All of the girls were sporting Replay denim, just like presenter Laura Whitmore was wearing one of their jackets not long ago. You can see some of the images in the gallery below.
I actually love this jacket and the entire outfit on Laura, I like how the stripes break up the double denim and the top makes it brighter. The boots also add a casualness to match the shorts, but at the same time everything looks so put together and styled!
Images courtesy of SurgeryPR.