replay

I saw and heard about this new Laserblast technology during the press day for Replay a couple of weeks ago. I was actually really amazed at the whole thing! They don’t use water, stones or sand to wash the jeans, the wash is literally put onto the jeans using a laser! The laser goes across a raw pair of jeans and burns the wash into them. It’s such an amazing process and it’s really fast too!

I thought that maybe the washes wouldn’t look that good because it’s so different to normal, but I was wrong! I saw a couple of jeans from this new technique and they look so pretty! They look just as good as they would if they went through the regular wash process. I have included some photos of both the men’s and women’s Laserblast jeans and also the video trailer so you can see a bit more about the process. What do you think of it? The jeans have already launched in Milan and will hit Selfridges on the 26th April 2012.