The jumpsuit is a very bold piece, but I think Sienna’s choice of the denim shirt was a great idea. I find the shirt makes the jumpsuit look more appropriate for the occasion. I can also say that I can see this definitely carry on over here in the US next year during festival season. It’s fun and I have to admit that I am quite a fan of it. Would any of you attempt a look like this? You can click here to purchase REPLAY from ASOS.
The Replay Laserblast L.I.F.E. capsule collection combines the innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin. The result? One of the most sustainable denim ranges. You may remember a couple of posts on the Laserblast technology from a while back, demonstrating how the wash is created by lasers etching it into the denim, rather than washing.
To bring to life the eco-credentials of this distinctive range, Replay has cast models with a world-leading ethical stance – the real-life activists transforming the way we live today. These Eco-Warriors (as they are called) for L.I.F.E. all share an irrepressible passion and spirit; they truly embody the attitude of this singular collection and Replay’s rebellious spirit. Norwegian-born model and actress Aleksandra Orbeck-Nilssen has her own wildlife conservation trust, Nanofasa, and is a leading spokesperson for African environmental issues around the world. The other protagonist at the heart of this campaign is Enok Groven, the Norwegian founder of Fashion Against Climate Change. This is a well-respected newsgroup and blog focusing on environmental issues with a bearing on the fashion industry.
This bold campaign, which features graphic depictions of clashes between activist rebels and heavily armoured authority figures, launched on June 11th on the Replay website and across social media. It comprises a dramatic two-minute film, championing the Eco-Warriors’ determination to fight for the environment with authentic campaign images. You can see this above.
Replay Laserblast L.I.F.E. consists in a dyeing process with natural pigments of mineral origin. The pulverized rock imbues the fabric with a distinctive faux vintage appeal thanks to a fine variegation of hues. The definition of these great new jeans also entails the use of low environmental impact laser technology for the whiskering plus an intense stone wash for more of a lived-in look. Every item is then put through a low temperature water wash with mineral pigments in gray and brown/ochre tones and eventually set to dry on specially developed manikins to attain a chunky texture.
The two styles for men, the slimfit Anbass and the regular fit Waitom, present a selection of options as to fabric, treatment, wash. Meanwhile, for women both the skinny Luz and the boy fit Pilar jeans come in three different types of wash. You can buy them online at their website by clicking here.
As part of the FC Barcelona sponsorship project, Replay has launched Replay DENIM Zero°, created to offer the players extremely original, casual and exclusive apparel.
The technique involves treating the jeans using pressurised ice crystals over the denim to remove the indigo from the surface. This eco-friendly method transforms raw denim into a product with an authentic worn look. Created after following in-depth research, Denim Zero is a new low environmental impact technology offering significant energy savings and a 90% reduction in water consumption.
The Two men’s styles feature 12 oz. dark blue denim with five pocket models in this innovative finish. We have the Waitom, a regular slim with a regular waist and straight leg, and the Anbass, with a close fit on the thigh, tapering slightly towards the foot. For women, the low waisted 11 oz. model Rose has been chosen, in elasticised denim with a sexy slim it. You can see the three styles in the gallery below and watch the video on how they are made above.
For Autumn/Winter 2013, Replay are pleased to present the Laserclub project – a project that brings to life the energy of the new LaserBlast Club collection, which launches in-store for AW13. They recently announced that the new face of this exciting project would be Charli XCX, who is perfect to represent the energy of this project. Straight out of the East London rave scene, she just published her first and only full-length album, True Romance, and is the hidden genius behind the Icona Pop hit I Love It.
Charli XCX is the face of the many expressions of Laserclub, which comprises of exclusive video content, two events in Paris and Munich and local store launches and events. Charli also features wearing the Laserblast club collection throughout the tour and exclusive videos.
Night-time and the new frontiers of denim. These are the two dominant souls that have inspired the new Replay Autumn/Winter 2013-14 capsule collection. On the one hand there are electric vibrations and the rhythms and shadows of the night, on the other, Laserblast denim in its most technological, green-oriented and low-impact version ever. Extremely striking, this collection succeeds in creating a dialog between coolness, technological progress and green conscience.
The first stop on the mini-tour was Paris, where they followed Charli around the city before and after her stage performances. An intense line-up awaited everyone, as well as a stage set with strong impact: feast your eyes during the event on mappings, video projections and laser displays. Then it was Munich’s turn on October 23. Here, Charli, together with a series of local and international acts, got the guests on their feet and dancing.
You can see the campaign images here, which features Charli in a club atmosphere, wearing Replay Laserblast Club Collection jeans. What do you think of this little collaboration? Do you like it?