Ralph Lauren Denim & Supply
Denim & Supply Ralph Lauren has announced their newest collaboration with Grammy wining DJ Avicii. The DJ will be starring in the brand’s upcoming fall 2012 ad campaign and has even collaborated with the brand to create a video for the remix of his song, Silhouettes.
Avicii explained why the collaboration was a natural fit, saying, “I express myself through my music and what I wear. Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It’s been a great
collaboration and I’m honored to be a partner with them.”
The upcoming fall collection features inspiration from the edgy and youthful combinations seen at outdoor music festivals as well as a southwestern influence. Pieces include flannels and chambray as well as a rock ‘n’ roll style fringed leather jacket. Check out the clip from the remix of Silhouettes below: