Rag & Bone Jeans

Karolina Kurkova appears in the newest fall ad campaign for Rag & Bone, which is about getting back to the basics. As designer David Neville said, “It’s about real people and real clothes, clothes that we want people to wear and feel good in.” The brand gave the supermodel a bag of clothes, a camera and let her loose to direct and style her own shoot.

She is the first in what will be a series of similar shoots starring models, including Sasha Pivovarova, Abbey Lee Kershaw, Edita Vilkeviciute and Lily Aldridge. Rag & Bone will be releasing photos from the shoots both on their website and on their Facebook page, there will also be a section to view the images on the brand’s e-commerce page. Check out the images from the first series by Karolina below.