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PRVCY Premium
Ali Lohan is the new face of PRVCY
Ali Lohan recently signed with NEXT models and has already been named the face for PRVCY’s Spring/Summer 2012 relaunch. Ali shared her excitement, “I was thrilled to model for PRVCY Denim, everyone was amazing to work with. The collection has the best fit and I love the styling for this upcoming season.”
Christian Wicks, president of apparel and accessories at Omni Ventures, the company which recently acquired PRVCY, explained, “I am confident that Ali will further the label’s coveted reputation and help reintroduce the brand to our targeted demographic. We believe that Ali has immense potential and is a perfect fit for the PRVCY family.”
PRVCY To Resume Production
Good news for PRVCY lovers! After halting production after the original owners declared bankruptcy, PRVCY announced that they will be resuming production. Production of the Fall/Winter 2011 line has already resumed and the Spring/Summer 2012 line is also in production. Although the line is under new management, the charitable aim of the original owners has not been lost.
Dan Reardon, the CEO of Omni Ventures spoke about the direction he hopes the brand will take, “The resumption of sales of PRVCY label products is just the beginning of the comeback of this brand in our drive to claim a share in the casual apparel industry. Our team is dedicated to extend the availability of our product to the established customer list as well as expand in new markets both domestically and overseas. We are working on supplementing the sales of the existing inventories by offering new and exciting new products in the near future. We are also planning to further develop the charitable work in support of breast cancer research, which our brands became known for as well as broaden our philanthropic activities by supporting other causes.” You can browse the line’s Fall/Winter 2011 collection online at PRVCYpremium.com
Audrina Patridge in PRVCY Premium
Audrina Patridge was snapped by the paps as she was doing some shopping in West Hollywood, California a couple of days ago. She looked to be quite happy as she browsed through the dress racks. Judging by that camera man in the background, I would assume she was filming scenes for her show.
Audrina was wearing a pair of PRVCY Premium skinny jeans which she tucked into brown workman style boots with a loose grey tee. These jeans are not the best ones I have seen on her, they do look a bit saggy now in the butt area but I know jeans like that are always one of the comfiest pairs! Buy PRVCY Premium at Singer22.
Images courtesy of Beiny/Fu/Wenn.com
Channing Tatum in PRVCY Premium
One of my favourite Hollywood couples, Channing Tatum and his wife Jenna Dewan, were seen holding hands after picking up some last minute Christmas gifts at the Apple store at The Grove in Los Angeles, California. I think it definitely helps when celebrities keep their relationships so private.
Channing was wearing a pair of PRVCY Premium jeans and a conveniently named ‘The Dilemma’ hoodie which is his new movie. The movie also stars Vince Vaughn and Kevin James and will be released on January 14th 2011. Channing always prefers to wear looser jeans, he’s never opted into the slim fitting trend. I also love Jenna’s boots, they are really pretty!
Aly Michalka in PRVCY Premium
Spending some time with her sister AJ, Aly Michalka, was spotted out and about in Vancouver, Canada a few days ago. They were both off to catch a movie at the cinema, they chose to watch 127 Hours by James Franco. Aly is currently in Vancouver as she stars in the series Hellcats with Ashley Tisdale.
Aly was wearing a pair of PRVCY Premium Monaco Straight Leg jeans in Jammer Rip wash. Quite a lot of celebs are fans of PRVCY Premium and they always seem to look good in them. I still haven’t tried the brand yet though, have you? Buy these jeans in the sale for $64.80.
Kate Hudson in PRVCY Premium
Kate Hudson steps out in LA by herself. Her rumored boyfriend, Matt Belamy, was snapped picking up some lunch for the two of them. Kate recently opened up about having plastic surgery,”“If it’s there, I am sure when the time comes I would want to know about it,” says the 31-year-old actress. “I don’t have judgments against women who do it. I haven’t come to that point yet, so I haven’t had to think about it. It’s a different time and there are all sorts of things laser treatments and peels and I don’t judge a woman for it. Obviously, when they go crazy with it, it’s definitely not attractive, but I think that it’s a personal choice.”
I love Kate and certainly don’t think she needs plastic surgery anytime soon! Channeling her usual inner hippy vibe, she wore an over-sized gray poncho and a pair of light wash flare jeans. She’s wearing a pair of PRVCY jeans which she’s been seen in before. You can buy PRVCY jeans at Singer22.com.
