Here is some great news about Nudie Jeans. They have just won the Swedish Eco label “Bra Miljöval” or “Good Environmental Choice” for all their second hand jeans. Nudie has always been about being eco-friendly with their denim whether it be their eco-line or what they are doing right now with the second hand pairs.
Customers will be able get a discount on new purchases if they leave their old jeans to them. They in turn will remake and repair each pair in a personal way and sell them again, tagged with the new “Good Environmental Choice” label says Karin Stenmar, CSR Manager at Nudie Jeans. I think this is a great idea. One, because you get a great pair of worn in raw jeans and two each pair will have their own unique whiskering. The main reason though is that you are helping out the environment. Nothing will make you feel better than helping.
Nudie will be holding another event at their pop-up shop at Deli Seattle tonight. This time the band Blue Sky Black Death will be the playing music at the event. If you haven’t checked out the pop-up shop yet, I suggest you go. The feel of the shop is unique itself. You can click here to see the it for yourself from my previous post. You can check out the information on the event below:
1307 First Ave
7 – 10 PM
Nudie recently did a pop-up shop in Seattle, Washington at Deli Seattle. Inside the shop, was the theme “Meat Locker.” The interior was kept minimal, just like an actual meat locker. There were chains, steel tables, and concrete floor. There were also some unique detail that was placed on the floor, a painting of dripping blood going down a drain. I think it is a unique one, that some how worked because of the theme. Also the event showcased work by Seattle artist Justin Kane Elder and a back mural by Frankie Juarez.
Now for the denim, they showcased pairs containing hard worn washes, bleached down shades and countless variations of deep blue tone. Nudie also showed styles from their shirt line including music inspired tees and shirts developed in stripes, checks and twills. You can check out images of the pop-up shop below.
The whole Alba family were seen enjoying a nice day out at Coldwater Canyon Park in Beverly Hills, California dressed in denim. I wonder if little Honor Marie is excited to be a big sister? I’m wishing Jess and Cash Warren a lot of good luck and congratulations on their pregnancy!
Cash was wearing a pair of Nudie jeans for the day while Jess opted for some 7 For All Mankind Gummy Gwenevere jeans and even Honor had on a cute pair of denim shorts. Whenever I see this family out, they always look so happy and like they are having so much fun. Especially Jess and Cash, they are defniitely enjoying parenthood a lot! You can buy men’s Nudie jeans here at Singer22.com.
Images courtesy of Wenn.com