I went to go see the new Spring/Summer 2013 collection for Nudie at their Showroom on Melrose. Right when I walked in it felt so inviting. The first thing that happened when I walked through the door was a kind greeting by Ruari. He has to be one of, if not, the nicest people that I have ever met.
I have to say that I was really surprised at what I saw in the new collection. The main surprise was that they had color. I never would have expected this from a brand that specializes in raw and selvedge denim. Along with the colors, they also had washes that are the heart of the brand, like raw and worn in washes.
It wasn’t just jeans this season either. Everyone needs to freshen up their wardrobe every now and then. This season they introduced their slim khakis in muted shades and a few non-denim pieces such as shirts, jackets (suede and parka were my favorites), and sweaters. It didn’t just end with the clothes, they also had a few accessories that were pretty amazing. There were beanies and bags (duffle and backpack) that Nudie fans would definitely love.
Another thing that I find really cool about the showroom is that they also have a repair station on site. So if you wore your raw jeans out a bit too far, you have a specialist close by (if you are in LA of course) to patch them for you. You can see photos from my day with Nudie below.
Images belong to Jonathan/DenimBlog.com.
It looks like Zac Efron missed his Nudie jeans. He was caught in a worn in pair during his arrival at LAX Airport in Los Angeles, California. I think these jeans fit him great. I also like that he wore chukkas. I am such a fan of those shoes. They dress the look up just enough.
Zac is looking quite slim here. I read somewhere though that he did not favor his body when he was bigger. I wonder if one of the reasons was that he missed all his jeans before he bulked up. I know I would and I have when I was bigger. You can click here to purchase Nudie jeans at Singer22.
Nudie have just launched their Nudie Jeans House in Los Angeles earlier this month. It’s a hybrid between a denim sanctuary, a retail space and a wholesale showroom. The compact house-like structure has elements of Scandinavian design instilled with a Californian vibe and focuses on providing a bespoke service on their core product.
Located in a prominent shopping area in West Hollywood off Melrose Avenue, the 600-square foot space is a stone’s throw from major stores Fred Segal, American Rag and New Era. The compact house-like design demonstrates an evolving and refreshing retail approach from Nudie Jeans, providing specialist customer service, a bespoke repairs and alterations clinic, in an environment where visitors can engage in a complete Nudie Jeans experience in an integrated and interactive way.
Committed to the art of denim and defying fast fashion, the Nudie Jeans House carries an extensive range of men’s and women’s core denim product alongside the Backbone line, a 100% organic basics collection – the perfect accompaniment to denim. Every three months, concepts of the brand are showcased in a creative light, engaging visitors in the pillars which identify Nudie Jeans today. The Organic story kicks it all off, with the award winning Repair: Reuse: Reduce program, which sees old Nudie Jeans repaired and recycled for sale, to follow suit in November.
Resident Ambassador Cody Cameron says, “This is a novel concept, stripping the brand back to the core product and offering a personalized service to enhance it. The passion for denim is the essence of the project.” US Sales Director Michael Irving comments, “There is a history and huge sensibility for denim in Los Ange- les, and the brand has seen significant growth here in the past few years, therefore the Nudie Jeans House is an exciting opening for us. It is an opportunity to engage our existing followers, but also the perfect base to introduce new customers to the product and philosophy of the brand. For us, it was about slowing the communication down, concentrating on one message at a time, and listening to our customer.”
The space features exposed wood beams and an abundance of natural light are juxtaposed against antique fixtures and black chalk walls. A mid-century architectural table takes center stage displaying denim, whilst a traditional PFAFF sewing machine sits in the window ready for repairs. Externally, wraparound wood decking with built-in BBQ serves as the perfect oasis to chill and enjoy the sun. The Nudie Jeans House operates as the west coast wholesale office from Monday-Wednesday, and welcomes the public Thursday-Saturday 11am – 7pm, Sunday 11am – 5pm, located at 710 N. Edinburgh Ave (between Melrose & Waring). You can see some photos of the new space in the gallery below.
I am really going through a trouser phase right now, especially some skinny ones. But right now the perfect ones seem to be a bit hard to find. I am into the whole 360 degree aesthetic of a trouser. Many just do the font and it just doesn’t cut it for me. These though, I think, may be the the ones that I have been asking for.
They are the Nudie Khaki Tight Trousers in Deep Soil. They are super skinny and have a trouser style front and back. They come in two washes, the one above and in a light gray. I have been told that these will be coming in black as well come Spring, so I cannot wait for those. I am actually dying for them. They’ll definitely be on my wishlist. Skinny black trousers seem to be a hard one to find. So picturing these in black, I think they’ll be perfect. You can click here to purchase these jeans at FARFETCH for $226.