Nudie have just launched their Nudie Jeans House in Los Angeles earlier this month. It’s a hybrid between a denim sanctuary, a retail space and a wholesale showroom. The compact house-like structure has elements of Scandinavian design instilled with a Californian vibe and focuses on providing a bespoke service on their core product.
Located in a prominent shopping area in West Hollywood off Melrose Avenue, the 600-square foot space is a stone’s throw from major stores Fred Segal, American Rag and New Era. The compact house-like design demonstrates an evolving and refreshing retail approach from Nudie Jeans, providing specialist customer service, a bespoke repairs and alterations clinic, in an environment where visitors can engage in a complete Nudie Jeans experience in an integrated and interactive way.
Committed to the art of denim and defying fast fashion, the Nudie Jeans House carries an extensive range of men’s and women’s core denim product alongside the Backbone line, a 100% organic basics collection – the perfect accompaniment to denim. Every three months, concepts of the brand are showcased in a creative light, engaging visitors in the pillars which identify Nudie Jeans today. The Organic story kicks it all off, with the award winning Repair: Reuse: Reduce program, which sees old Nudie Jeans repaired and recycled for sale, to follow suit in November.
Resident Ambassador Cody Cameron says, “This is a novel concept, stripping the brand back to the core product and offering a personalized service to enhance it. The passion for denim is the essence of the project.” US Sales Director Michael Irving comments, “There is a history and huge sensibility for denim in Los Ange- les, and the brand has seen significant growth here in the past few years, therefore the Nudie Jeans House is an exciting opening for us. It is an opportunity to engage our existing followers, but also the perfect base to introduce new customers to the product and philosophy of the brand. For us, it was about slowing the communication down, concentrating on one message at a time, and listening to our customer.”
The space features exposed wood beams and an abundance of natural light are juxtaposed against antique fixtures and black chalk walls. A mid-century architectural table takes center stage displaying denim, whilst a traditional PFAFF sewing machine sits in the window ready for repairs. Externally, wraparound wood decking with built-in BBQ serves as the perfect oasis to chill and enjoy the sun. The Nudie Jeans House operates as the west coast wholesale office from Monday-Wednesday, and welcomes the public Thursday-Saturday 11am – 7pm, Sunday 11am – 5pm, located at 710 N. Edinburgh Ave (between Melrose & Waring). You can see some photos of the new space in the gallery below.
I am really going through a trouser phase right now, especially some skinny ones. But right now the perfect ones seem to be a bit hard to find. I am into the whole 360 degree aesthetic of a trouser. Many just do the font and it just doesn’t cut it for me. These though, I think, may be the the ones that I have been asking for.
They are the Nudie Khaki Tight Trousers in Deep Soil. They are super skinny and have a trouser style front and back. They come in two washes, the one above and in a light gray. I have been told that these will be coming in black as well come Spring, so I cannot wait for those. I am actually dying for them. They’ll definitely be on my wishlist. Skinny black trousers seem to be a hard one to find. So picturing these in black, I think they’ll be perfect. You can click here to purchase these jeans at FARFETCH for $226.
Jason Derulo was seen leaving the BBC Radio 2 studios in London, England earlier in the week after appearing on the show. I saw he also performed his new song ‘It Girl’ on This Morning which I watched.
Jason was wearing a pair of Nudie Jeans for the day with a white tee, a dark green leather jacket and matching sneakers. I like how he colour coordinated his shoes and jacket, the outfit matches really well and it looks good. I find Jason is one that likes to wear his clothes fitted and slim and that sets him aside from a lot of other artists. I actually like his style a lot. His new album Future History is released soon and you can listen to some of the songs exclusively on Just Jared here. A lot of them are really good. I do love his music though! Buy Nudie Jeans at Singer22.com.
Images courtesy of Manuil Yamalyan/WENN.com
Jennifer Aniston and beau Justin Theroux (in Nudie Thin Finn Faded Black) were seen walking hand in hand through New York’s West Village. Rarely do we see Jen actually out with a romantic interest, usually there are just rumors about who she’s dating or about how Brad Pitt wants her back.
While I’m not the biggest fan of Jen’s red carpet style, I think she does casual wear really well. She always looks polished and put together without looking boring. Jen wore her Current/Elliott boyfriend jeans, an oversize blazer and a pair of black oxfords. You can buy Current/Elliott at Singer22.com.
Images from INFdaily.com