Here are some photos from the Nudie Fall/Winter 2012 press day in Los Angeles, California. Unfortunately I didn’t get to attend, but our LA correspondent Chanelle was able to and got these photos for us.
The Fall Winter 2012 season delivers a unisex denim collection produced entirely from 100% organic cotton – everything down to pocket linings, buttons, rivets and labeling are all raw materials. Since the brand was founded in 2001, there has been a long term vision of producing organic collections and this Fall we come one step closer.
Inspiration looks to the historic Swedish working culture, harmonized with the use of Japanese plaid fabrics and subdued autumnal tones. Denim breathes nostalgia, with romantic washed blues and greys juxtaposed against strong dry selvage styles, with a hit of irony seen in the Icon Orange.
I think they have some great pieces here. I find you always get that same Nudie vibe in every collection of theirs, which is good because it means they stay true to who they are as a brand. What do you think of the collection guys?
Images belong to DenimBlog.com.
I got the opportunity to visit the Nudie Jeans house in LA last week and I could not have been more thrilled. I’ve always felt that Nudie was stepping up the denim game and have always respected what they have been about. As I walked in to the warm, cozy room I was greeted by the ever so lovely Ruari and was offered a latte or “water in a box” (as apposed to water in a plastic bottle well, because it’s more eco friendly of course!) and we began our journey.
The 600 sq foot House opened up in early September 2011 and is in an ideal location. The house is a small little bungalow off Melrose Blvd. smack dab in the middle of West Hollywood and is made out of wood with rod iron accents, chalkboard walls and a gorgeous sky light in the middle of the roof bringing a great light to the space. I was taken around the LA house which serves as a denim sanctuary, showroom and retail space open to the public. Not only can go you shop there but you can bring your old damaged Nudie’s in for repair or come in for an alterations clinic (which is why they have that rad sewing machine in the building).
I browsed, touched, and fell in love with the line, bungalow and brand all together leaving me wanting to own every pair of Nudie Jeans that they produce. To give you an idea of what Nudie is all about, in the fall they launched their Repair: Reuse: Reduce program which sees old Nudie Jeans repaired and recycled for sale again.
Also on display at the LA house is their Woad / Guado collection which is a limited edition line made out of the traditional way to make indigo. The dyestuff is from the Woad plant and is very labor intensive as it takes 1000 kilos of leaves to make 1 kilo of dyestuff. This line is only at a select number of Nudie stores and the LA store has it. Nudie loves encouraging a sustainable lifestyle and it shows through their brand and the way they produce it.
Another awesome little fact about Nudie for all of you LA residents… The rad dudes at Handsome Coffee House in the Arts District in Downtown all sport Nudie aprons. They are world class professional coffee makers that roast their own beans and travel the world to find the best ones, making them a perfect partner for Nudie. If you’re ever in the LA area you HAVE to check out the Nudie Jeans House and if you make your way Downtown, stop by Handsome Coffee House to support an awesome local business. Nudie would approve. Thanks for having me Nudie, I will be back and my bank account will not be happy about it.
Images belong to Chanelle/DenimBlog.com.
Nudie Jeans and indie music purveyors, Death & Taxes, hits Austin next week during SxSW to present ‘East End’ – a 2 day pop-up shop and multi artist showcase in East Austin. The entrance to Cheer Up Charlie’s will be transformed by the installation of a wooden cabana-style shop showcasing the eco-conscious brand.
Opening on March 15–16, 12pm–8pm, the shop will carry a tightly curated range of unisex organic denim and organic tops from the Spring Summer 2012 collection. Commemorating the Austin launch, a limited edition “Keep It Weird” (referring to Austin’s slogan ‘Keep Austin Weird’) printed organic tee-shirt will be free with every denim purchase, or available for purchase at $25. Furthermore, all sales from limited edition tee-shirts will be donated to Austin Music Foundation, a nonprofit organization which supports local musicians with educational resources.
Also present will be iconic amplifier and headphones brand Marshall, with installed listening stations in the shop and exclusive headphones product available for purchase. Artists performing at East End include Dirty Beaches, Caveman, Princeton, Dan Deacon, PAPA, Superhumanoids and more! Complementing the organic product presented by Nudie Jeans, global leaders in water purification, Brita, will be onsite with hydration stations and reusable water bottles, to reduce plastic bottle wastage. Are any of you going to stop by?
Nudie Jeans have brought out a limited edition style which has just hit the Nudie Jeans House in Los Angeles, California this week! It’s a US exclusive LAB style called LAB 30 and it’s from the continuing Nudie Jeans Selvage LAB series – an exclusive range of collector’s items produced in a limited edition by a small team of specialists in the sample lab.
Italian produced in the finest Japanese denim, this tapered fit 13.5 oz. selvage style has been dipped 13 times in pure indigo over sulphur creating a unique green cast. A replica of an original worn in pair of the popular fit Thin Finn, the jeans are artfully finished with mended holes and stained with red and blue paint. The jeans feature 5 pocket details, exclusive Nudie Jeans orange selvage stripe on the coin pocket and outer seam, and customized a embossed leather patch. Furthermore, LAB 30 are delivered in a selvage denim bag with limited edition Selvage LAB book, paying homage to the brand’s long lasting dedication to the art of denim.
LAB 30 is available exclusively in store at Nudie Jeans House, 710 N. Edinburgh Avenue, Los Angeles, CA 90046 and is priced at $725. So guys, what do you think of the exclusive style?