Norman Russell Denim

Norman Russell Denim is an American-made premium selvedge denim brand for guys, with many great styles for those of you who are avid selvedge denim fans. Norman Russell was forged from the idea that jeans are a critical staple in your life and that the new age way of quick production isn’t necessarily better.


The idea for the brand was inspired by the owner Kortney Hastin’s grandfather, who was a boxer in the navy who meticulously cared for his jeans as a keystone of his wardrobe. Norman Russell is a modern denim brand that takes inspiration from the strength, durability and ruggedness of generations of denim manufacturing.

They have the Hammer Straight, the Fish Boot and the Cookie Slim, both in washes and in raw form as well as denim jackets and shirting. When I first found out about the brand last week, I was captivated by the really cool video titled ‘Find Your Journey’. It made me want to share it with you all and introduce you to the brand if you haven’t yet heard of it. I definitely recommend that you watch it just below as it’s really well done! I have also included some information on the three main cuts for you, so you can get an idea of how they fit. The jeans start at $250 for raw and upwards for washes and can be purchased at the Norman Russell website.

Norman Russell – Find Your Journey from kortney hastin on Vimeo.

The Cookie – Slim
13.5oz American Selvage Denim
3×1 Right Hand Weave
8 1/4″ Front Rise
12 3/4″ Back Rise
15″ Leg Opening
34″ Inseam

The Hammer – Straight
13.5oz American Selvage Denim
3×1 Right Hand Weave
8″ Front Rise
12 3/4″ Back Rise
16″ Leg Opening
34″ inseam

The Fish- Boot
13.5oz American Selvage Denim
3×1 Right Hand Weave
8″ Front Rise
12 3/4″ Back Rise
18″ Leg Opening
34″ Inseam

Written by Lorna Burford