Mavi have launched their latest denim and it’s something exciting! FEATHER has officially landed and it’s something we thought you would love to know about, so much so that I asked Ardie Ulukaya, SVP of Sales at Mavi a few questions in an interview to find out more about the collection.
As a brief outline, they joined forces with Turkey’s leading-edge denim fabric producer Orta, making sure the Mavi Feather collection uses exclusive fabric created by the denim manufacturer to create the ultimate light and luxurious pants for Spring.
You can see the FEATHER jeans on models Daisy Clementine, sister to Lucky Blue Smith, and Swedish beauty Frida Gustavsson here for the Spring 2016 campaign. Check out the exclusive interview below and shop the jeans online at the Mavi website here.
In honor of their love for all things blue, Mavi has teamed up with the Ecological Research Society, to launch the Indigo Turtle project. The partnership aims to protect two distinct species of turtles, Caretta caretta and Chelonia mydas, which have an extremely low survival rate at 40% of hatching turtles reach the water and only one in a thousand survive.
To aid the efforts, Mavi employees gathered at Belek, near Turkey, to assist the hatching turtles out of their nests and into the water. To further assist the efforts, Mavi has produced an Indigo Turtle tee shirt, of which the proceeds will help protect 10 turtles. You can buy the tee shirt online at Mavi’s site here. You can also check out more a video of the experience here:
Here is the brand new Fall Winter 2015 Look Book for Mavi Denim. Mixing a blend of casual, sporty, and chic, while highlighting the denim that ranges from skinnies to sexy boyfriends and flares. This is definitely a Mavi collection that will be a fall staple for your closet. I absolutely adore the look above, mixing the double denim with the camel and brown tones, isn’t it just perfect? You can see all of the looks below, so make sure you click this post to view them all! You can shop Mavi online at their website too.
Here is the brand new Fall/Winter 2015 Look Book from MAVI. I’ve fell in love with quite a few of these pieces actually, especially the look above with the camel jacket, double denim and brown boots.
MAVI have featured an array of affordable and trend setting denim though, showcasing boyfriend jeans, skinny jeans, flares, denim shirts and of course lots of knitwear and layering pieces, perfect for Fall! You can check out the full Look Book below!