Mavi has a new launch for Fall 2015, launching under their Mavi Gold Collection, they have teamed up with ISKO, Turkey’s leading denim fabric producer, to announce the next wave of denim innovation focusing on performance, fit and comfort – POPSTAR.
An exclusive with Mavi, POPSTAR is the brainchild of two Turkey denim heritage brands that are pioneers in their respective fields – Mavi as the innovator in denim design and ISKO is a ground breaker in denim technology fabrication and creation. It sounds really exciting doesn’t it?
The POPSTAR line incorporates the strength of stretch and softness of sateen finish for a fit that moulds to a woman’s body, retains and enhances the shape of their curves, and feels ultra soft against the skin. This new performance/comfort denim collection will retail between $115-$148 online at their website, so it comes with a great price tag in comparison to other premium brands.
POPSTAR capitalizes on ISKO’s trademark POP stretch technology with comfortable construction and a satin-like finish to guarantee all-around freedom of movement and perfect adherence to one’s body. The result is a fit that moulds to a woman’s figure and retains and enhances the shape of one’s curves. With its soft touch, the Mavi POPSTAR collection allows you to enjoy the sensation of ultra soft natural cotton against the skin all day long, while the color story of ultra blues compliment a true denim look and luxury feeling.
“Our philosophy is to build a brand around perfect fitting jeans that embodies comfort, mobility, and quality and conveys a Mediterranean feeling. POPSTAR encompasses that idea,” says Ardie Ulukaya, SVP of Mavi. “Mavi’s roots and history are important to us, but with technology and modernity, we keep moving the brand forward, while staying contemporary and accessible.”
“We are more than happy to collaborate with Mavi, international and famously iconic, on a collection that epitomizes style and quality. Mavi POPSTAR has all the elements to become a must-have for contemporary women,” says Marco Lucietti, Global Marketing Director SANKO/ISKOTM division.
Mavi’s Women’s Spring/Summer 2015 collection is all about the lighter colors and washes. In the look book shot by the beach, the light and airy images play into the theme of warmer weather being just around the corner. Looking at this collection definitely makes me ready for spring! Check out some of the images below.
Kendall Jenner was spotted on her way out of the movies after seeing Gone Girl in Los Angeles, California. The model paired together a denim shirt by Rails with a pair of the Mavi Alexa Ankle Skinny in Gold Blocking. She then finished her look off with a mini Celine tote and Fendi keychains.
I have always been a fan of the tuxedo style jean, but we haven’t seen them out too much lately. I have noticed that bolder styles have been replaced with denim that were given a classic approach. What do you think? Are you ready to pull out your more forward styles again? You can click here to purchase Rails denim from their website and here to purchase these jeans from the Mavi site for $49.99.
As you know, Mavi recently hosted an art competition called ‘What’s Your Brooklyn’ where Mavi welcomed New York City artists to submit their mural designs based on what Brooklyn means to them.
Kate Wilkes, was selected as the winning artist. You can see the video above of her painting her piece onto the wall of Mavi’s store, which you can find at Mavi Park Slope, 205 5th Avenue (5th Avenue & Union Street) in Brooklyn. I think it looks really cool and it’s definitely something different from a denim brand!