I was really excited to finally receive these M2F jeans from them in the mail as I have been in love with the brand since I first heard about them. Those of you who read DenimBlog often will know I am a huge fan of colour so it’s great that a denim brand has finally come around that makes vintage looking washes in lots of colours!
I wanted to start by saying that these jeans are so soft! The denim feels like butter and it’s really smooth and comfortable against the skin. It’s lightweight as well so it’s perfect for the warmer weather, it’s really breathable. Being so light in colour will really help reflect the heat too. I also think these jeans are a perfect fit! They are super skinny all the way to the ankle and they have a normal low rise which is just right. The pockets are really simple and only have a little bit of embroidery at the top as you can see and I think that’s a good point to have on a coloured jean, you don’t want them too over the top.
Since pink is my all time favourite colour I chose the Rose shade they have on offer. I was torn between picking the purple or the yellow as well but pink is more versatile in my opinion and I’m really glad I picked this shade. I love how they do the washes, they are completely faded and look so worn in, they definitely have that vintage and sun bleached look to them. It’s really nice to have new jeans feel just like they are your favourite pair you have spent ages breaking in and have made really soft and worn out.
I took a size 28 in these and I am glad I did as they do run quite tight. I’m normally between a 27 and a 28 so I would recommend going with your bigger size if you are between sizes. The denim is very stretchy though so they are not uncomfortable at all, even though they fit snug all over you can still move in them and feel relaxed. That’s another thing I love about the jeans. They do look really small when you get them out of the package but sometimes I am suprised with that in general because of how much jeans can expand with stretch.
I do think these M2F Jeans are so much fun! They are going to be perfect to wear all Summer because of how light the washes are and the array of colours they come in. They are definitely everything I expected them to be, if not more. I have already received a few compliments wearing them for the first time so I would definitely recommend the brand to you.
We have already started seeing celebs in the brand like Whitney Port, LeAnn Rimes and Maria Menounos so I hope we will see more soon! Singer22.com have just ordered them in so you can now be the first to have them by preording them at their website for only $130 here. They will ship on 30th May. That’s another great point about M2F Jeans, they have a lower price tag than most premium denim. As always, if you have any questions about the jeans, just leave a comment and I will answer you as soon as I can!
LeAnn Rimes and her fiancee Eddie Cirbian were spotted making their way through LAX Airport in Los Angeles, California before flying out of the state together. LeAnn and Eddie seem so happy when they are out, it’s always so nice to see!
LeAnn was wearing a brand that has been popping up here and there, M2F Brand Denim. She chose their skinnies in Starflower wash with a sheer blouse and tan wedges. We have already seen M2F on Whitney Port, Maria Menounos and others, I think they are going to be really popular! M2F Brand Denim is available at E Street Denim, Fred Segal, Planet Blue, National Jean Company, Sofia and other specialty boutiques nationwide!
Images courtesy of Pacificcoastnews.com
Whitney Port was seen running some errands and paying a parking meter while wearing a pair of M2F Brand Denim jeans. Whitney chose the M2F Tigerlily orange skinny jeans for the day. Since I found out about the brand a while ago, I have been obsessed with the pastel shades they have on offer! I love the pink pair especially. We have done a post on the brand before, including an interview which you can see here.
M2F Brand Denim introduces eco-friendly, authentic, vintage denim available in an unlimited palette of colors. The spring collection consists of four buttery-soft, slim-fit stretch denim styles: straight leg, classic bootcut, skinny leg and a mini short. Together, these dynamic breakthroughs enabled the company to develop a different kind of denim brand, one committed to preserving the environment and the avant-garde. The color palette for spring includes beautiful pastel shades of yellow, orange, pink, blue, cream, green and lavender. M2F Brand Denims is available at E Street Denim, Fred Segal, Planet Blue, National Jean Company, Sofia and other fine specialty boutiques nationwide. The Skinny by M2F Brand Denims retails for $130.00 and is available at www.planetblue.com. Since they are stocked at Planet Blue, I am wondering if we will see Ashley Tisdale in a pair!
I was recently introduced to a new brand of denim that I have fallen in love with! M2FÔäó is a denim company that has a very different look on its jeans and the washes. They are an eco-friendly, authentic, vintage denim brand that produce their jeans in eleven colors previously unavailable in the denim marketplace. The Jeans are individually colored in a dye bath that uses 50% less energy & water, while eliminating 100% of the toxic chemicals typical of traditional textile dyeing procedures. Together, these dynamic breakthroughs enabled the company to develop a different kind of denim brand, one committed to preserving the environment and the avant-garde.
We got an interview with M2FÔäó Brand Denims President and Head Designer, Terry Siegel. He spoke to us about the reason behind the brand, the new styles, the washes, the colours and more! Carry on reading to find out about this brand.
DB: How did you come up with the name M2F?
Unlike any other jean brand in the world, our company was founded on a yarn technology we invented titled Made 2 Fade TechnologyÔäó. We produce yarn in our own factory, then ship it to a denim mill who weaves Made 2 Fade fabric. The net result of our yarn technology produces Made 2 Fade denim, which we shortened to M2F Brand Denims as our trade name.
DB: What inspired you the most when creating your brand?
The company was founded on the premise that no jean brand in the history of fashion has been able to produce an unlimited number of colors that fade and abrade like traditional blue jeans. Our colors include shades of blue that have never been done, in addition to hundreds of shades outside the blues.
One of our monikers is we’re “not just another blue jean company.” That says it all. As a result of our proprietary Made 2 Fade yarn, we are the first company in the world to produce colored jeans that look exactly like indigo based blue jeans after stone washing, sanding and grinding. This includes the white yarns visible on the outside of the jeans as color chips and fades from the surface.
DB: Why did you decide to make faded colour washes?
Our design philosophy is to offer colored jeans and denim casualwear in the type of sophisticated washes and finishes used by premium jean companies in LA. Consumers around the world have never seen colored denim in truly vintage finishes. Colored denim has been around for years, but only in solid dyed twill fabrics, where the fully saturated color penetrates the yarns core, making it impossible to fade and abrade the colors.
The properties of our breakthrough yarn technology allows me to design deep fall tones, rich jewel tones, soft pastels or summer brights, than fade the full shade back so the color looks like it’s been naturally faded through years of wear and tear.
DB: Do you have a favorite jean you have designed?
We offer an assortment of styles, including a relaxed fit straight leg jean, retro modern boot cut jean, slim fit skinny leg jean and bohemian flare leg jean. In addition, we have two signature short styles in our mini and classic cuffed models. All of our styles are produced from a single Made 2 Fade fabric that uses fine gauge combed cotton yarns and 2% spandex to create jeans and shorts that feel like their ten years old. More than any one style, I have an ongoing fascination with the hand feel of our jeans and the endless number of nature based colors and vintage washes & finishes we create each season.
DB: What is the best feature of M2F (fit, wash, pockets, etc)
Women of all ages rave about the comfort and fit of our jeans and how much fun they have wearing truly vintage jeans in colors they’ve never seen before.
DB: What are your denim predictions for next season?
I think it’s getting tougher to gain the attention of consumers who shop boutiques for their jeans. They are looking for a reason to buy a new pair of jeans, whether that means a wash or finish they’ve yet to see, a new kind of fabric or a color. Denim designers must continue to challenge themselves to create innovative, yet commercially acceptable looks that separate their brands from what others are doing.
DB: Can you tell us a bit more about your brand?
We’re shipping over 100 stores in the USA. In addition, we have orders from retailers in Japan, Switzerland, Italy, France, Canada and Australia for next spring. In a tough economy, it’s truly amazing that so many boutiques are willing to pioneer an unknown brand of vintage colored jeans, given we’ve been in business less than a year. Stores tell us women of all ages from 15 to 70 love our colors, the soft & pliable nature of our waistband and fabric and the way the jeans fit them throughout their day. Whether or not a store places an order with us the first time they see the collection, one thing is for sure: They’ve never seen a denim based collection of jeans and shorts that look like M2F Brand Denims.
DB: What makes your brand so different from others out there?
Unlike any jean brand in existence today, M2F denim products are based on a yarn and fabric technology we invented. That technology alone makes it possible for us to create a collection of vintage jeans that look and feel different than other jean brands throughout the world. Our five step finishing process starts with individually dyeing each M2F garment, which in turn gives us the flexibility to design the unique colors, faded washes and vintage finishes that are M2F Brand Denims.
DB: Lastly, is there anything else you would like to add that we haven’t asked you?
We are changing the way women think about jeans…..one color at a time.