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Elle
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Levi’s presents Unbutton Your Beast
Check out the new Levi’s viral campaign to “Unbutton Your Beast” website to create, customize, and send your beast to friends and family. Whether it’s Sock Nasty, Paul the Pincher, or Saucy Sal, choose the beast that best reflects your unbuttoned self. Then select the pre-made message or instantly record your own via phone. Once you’re done, get ready to share your beast and shock your friends.
Ummm…yeah…check it out. Maybe its just not my “personality”, as a chick, to want to share this with my friends…but hey, if you are proud of your beast, go show it off!
The limited Levis 501 Live Unbuttoned Collection is now in stock, featuring three new washes. Check them out at HouseRocker.com.
Celebs in Denim: Lindsay Lohan in Rolled Up Levi’s Jeans
Actress Lindsay Lohan is the latest celeb to hop on the baggy, rolled up jeans bandwagon. At first glance I thought these were Current/Elliott, as worn by Katie Holmes below, but they are actually Levi’s.
Loading ...Also check 17 more posts of Katie Homes in designer jeans
And here are 9 more of Lindsay Lohan in designer jeans
Celebs in Denim: Kirsten Dunst in Levi’s Cutoff shorts
Actress Kirsten Dunst was spotted out and about on Sunday in Levi’s cutoff denim shorts. She looks comfy and happy!
Celebs in Denim: Jennifer Aniston in Levi’s jeans
Actress Jennifer Aniston indulged at the spa on Thursday. The 39-year-old actress wore her Stand Up 2 Cancer tank top with a pair of worn in Levi’s. For more details on this foundation, visit StandUp2Cancer.org.
Images via JustJared.com and Celebutopia.net
Levi’s Has Gone Eco Chic
I’ve wondered in the past what the big deal about organic denim was, thinking to myself, denim is cotton, which is organic, right? But actually the processes by which denim is made is not very earth-friendly. Cotton accounts for only 3% of global crops, but uses between 15- 25% of the insecticides and pesticide. Yikes. Levi’s has the answer, their Recycled Levis Line lets us have our stylish denim while saving the earth!
Now, some styles of the regular Red Tab line, as well as the premium line, Levi’s Capital E Jeans, will be made with 100% organic cotton starting in November. The eco styles will cost a touch more than their regular pricing for the green jeans. Sounds well worth a small chunk of change if you are into being green!
Levi’s Has Gone Eco Chic
I’ve wondered in the past what the big deal about organic denim was, thinking to myself, denim is cotton, which is organic, right? But actually the processes by which denim is made is not very earth-friendly. Cotton accounts for only 3% of global crops, but uses between 15- 25% of the insecticides and pesticide. Yikes. Levi’s has the answer, their Recycled Levis Line lets us have our stylish denim while saving the earth!
Now, some styles of the regular Red Tab line, as well as the premium line, Levi’s Capital E Jeans, will be made with 100% organic cotton starting in November. The eco styles will cost a touch more than their regular pricing for the green jeans. Sounds well worth a small chunk of change if you are into being green!