Levi’s and Opening Ceremony have teamed up to release a capsule collection for men and women. The collection will be sold on Levi’s.com, the Flagship store and in Opening Ceremony stores.
“Over the last few years, Opening Ceremony has consistently created and celebrated the freshest and most exciting stories in fashion,” said Joshua Katz, head of collaborations, partnerships and creative concepts at Levi’s. “Our collaboration was really built around a shared desire to celebrate our history, not just by revising it, but rather by reinterpreting it in new and interesting ways.”
“We love to work with heritage brands that have a real history and are experts at what they do,” said Humberto Leon, co-founder of Opening Ceremony. “This particular project is exciting because there are so many avenues we can explore as Levi’s has such a vast and rich past.” Because of the strong heritage, the collaboration between the brands will likely be a seasonal occurrence. The Spring 2010 collection will feature pants cut in corduroy fabric, denim jackets and shirts. Each will come in a variety of spring colors, including, fuchsia, teal, lavender, beige, curry, olive, navy or white.
Prices will start at $105 for shorts to $178 for the jackets. The collection will also be sold at Barneys New York, Fred Segal, Joan Shepp, Colette in Paris, and Liberty in London.
Article and Image from WWD.com
The hot and sexy Matthew McConaughey was playing football with his son in Pasadena, California, wearing a washed out pair of old Levi’s jeans. I find it so cute that his son is called Levi! I’m a huge fan of Matthew’s movies, I love the romance stories that he normally stars in. Looks like he is having a fun time!
Carrie Underwood wears Levi‘s for a photoshoot along with some other denim outfits. I really like her denim vest in this shoot! Doesn’t she look just beautiful?! In a radio interview, Carrie says, “I carry all my stress weight, all my potato chip weight around my mid section. You’ve got to fight genetics sometimes.” Spilling some of her secrets, she told, “I do not eat catering. I have a refrigerator on the bus and when we’re in a decent town that has a decent grocery store, I just go and stock up. My off days on the road are spent doing laundry and buying groceries.”