In an effort to go green(er) Levi’s has announced that they will be launching a more sustainable denim collection. The line will be released in January. The line will be called Water<less. One of the most notable features of the line is that it will use anywhere from 28-96% less water depending on the finish/style. The average pair of jeans currently takes 42 liters of water to create.
The label will be releasing 1.6 million pairs under the Water<Less brand. By the fall, the brand hopes to raise the numbers from this 20% figure. Erik Joule, the VP of Levi’s stated, ““We challenged ourselves to operate at the intersection of style and sustainability. We challenged conventions and asked in which processes we could eliminate or reduce our water use.”
The brand was able to achieve this reduction through methods of combining multiple wet cycle processes into a single one, removed the water from the stonewash process and incorporated ozone processing that helps mimic the effects of water washes.
The Water<Less collection will feature popular styles by Levi’s and, at current price ranges. Levi’s is also in the process of addressing the issues of sustainable cotton and hope to adopt methods for production next year.
Article and image from WWD.com
Jesse McCartney was spotted at Katsuya in Los Angeles, California. He chose to wear a pair of Levi’s to the dinner. He was also spotted wearing a distressed waxed pair the night before. These look like the same distressed pair that Russell Brand was spotted in making his way through the airport.
I haven’t heard much about Jesse lately. But apparently he has an album coming out soon. How many of you readers are going to pickup his album?
Images Courtesy of PicApp (not to be copied or used by others)
Katherine Heigl and Josh Kelley were taking their daughter Naleigh to a private party in LA for Halloween. Naleigh makes such a cute little fairy doesn’t she?! Josh was wearing Levi’s jeans for the Halloween outing.
Are you a fan of Josh? His latest single “Georgia Clay” had been a Top 40 hit on the Hot Country Songs chart. This married couple, met in 2005 when Heigl appeared in a video for Kelley’s song “Only You.” Josh has written a song for Katherine titled “Katie’s Song”.
Ryan Gosling was spotted on the set of his new movie Drive. He was wearing a dark washed denim jacket by Levi’s for the taping. We don’t usually spot people wearing dark washed jackets and I think this one looks good.
I still can’t believe that Ryan was part of the Mickey Mouse Club with Britney Spears, Christina Aguilera and more. He seems so much more different than the rest of them. He seems a lot more dedicated in his work. Not to say that the other ones aren’t, but I just like that he has only stuck to acting instead of dabbling into other endeavors. Click here to purchase the Levi’s Trucker Jackets from their website.