Original Fake is an exclusive Japanese only label, they have been collaborating with Levi’s for 5 seasons now. Normally, buyers in the west have had to purchase these jeans from Japan, but now for the 1st time they are being sold exclusively in the UK from the Levi’s concept store Cinch – Newburgh and Selfridges – Oxford Street in limited numbers! When I say limited, I mean 48 pieces for London only! 24 pairs each of Selfridges and Cinch, so if you love these jeans you will have to act super fast!
There are three different fits – two styles based are on vintage Levi’s 501 Jeans and a third is a unique Cargo style, based on a silhouette from Original Fake’s mainline collection. The Levi’s 501 Jeans are styled on the iconic design from 1947 and 1955 and feature a customised zip fly.
All three styles, each with a unique ‘Tooth’ accent colour of either fluorescent green, navy blue or red, are made of selvage 12oz indigo denim. The “Tooth Mark” is printed in red on the selvage, adding extra bite to the design when the pants are rolled up.
The Cargo is offered in pure rigid denim. The unique dark vintage finish of each pair of 501 jeans is inspired by KAWS’ own Levi’s Vintage Jeans and makes use of Levi’s finishing expertise.
The Levi’s X Original Fake capsule collection will be available from September 1st 2009.
Can you guess who this lovely lady is in a pair of Levi’s?
Levi’s has been one the most trusted names in denim and has been around for nearly a century. This fall, Levi’s has chosen to celebrate one of its most trusted partnerships, one that has been fundamental for the growth of the brand, by launching the XX 501 Cone collection. In 1915, Cone became the fabric supplier for Levi’s 501 and continues into present day. The idea behind the collection was staying true to the fabric, which would appeal to the fit which made Levi’s so famous.
The collection will feature lightweight fabric that was specially developed for Levi’s. It will also feature the “Homer” style, which was a fit from 1915, which was named for the original owner. The jeans will also feature exposed rivets, cinched back, two pockets, suspender buttons, leather horse patch. Purchase a pair and you’ll also receive a celebratory shoulder bag.
Both technology and fashion can be hard industries to keep up on, it seems like they’re always changing. However, LG has teamed with Levi’s to combine them both in a PC. The notebook will feature Levi’s sketch on of the X120 notebook and a denim carrying case. They will be released on July 24th in Korea for 28 days and only 2,500 will be released. The entire press release can be read here.
What are your thoughts? Do you love denim this much?