On June 30th, Levi’s announced its new global brand campaign, “Live in Levi’s,” inspired by the millions of stories consumers tell about the things they do in their Levi’s. At the heart of the new campaign is the celebration of real-life “Live in Levi’s” moments – from first dates and first-borns to rodeos and road trips and every day in between. The brand has launched the “Live in Levi’s” campaign spot that brings these moments to life and celebrates individuals who are living and having fun in their Levi’s. You can see some of the campaign shots here.
The video is directed by Fredrik Bond, and features a track by the raspy-voiced blues rock musician Jamie N. Commons. Product highlights include: the Levi’s 511 jean for men, the Levi’s Revel jean for women, and iconic pieces including the 501 jean, western shirt and trucker jacket. This brand video will kick-off a social film series (on August 4th) that is at the centre of “Live in Levi’s” featuring real people who wear their Levi’s day in, day out, captured from the perspectives of those who live day to day in New York, London, Paris, Tokyo and Shanghai. Check it out above!
LeAnn Rimes and her husband Eddie Cibriani were photographed while on the set of Extra. The couple were busy promoting their new reality show, LeAnn & Eddie.
While on the show, LeAnn wore a pair of cut off Levi’s shorts with a sheer t shirt and black booties. While I normally like some of her outfits, I am not really a fan of how she paired the dark booties with this. Perhaps it was because she was going to be on camera and featured from the waist up, but I am not a fan of how they look with the outfit.
Pharrell Williams took to the stage at the Wireless festival in London earlier this month. The musician kept to his favorite brand at the moment, Levi’s. This time he chose a denim jacket to pair with some dark washed jeans.
I love the personal details that Pharrell added to the jacket. The beaded pins, distressing and tie-dyed bleached wash just looks amazing. It adds so much appeal to the jacket and is a piece that I hope becomes a limited addition to Levi’s, or hopefully, a collaboration with Pharrell? You can click here to purchase Levi’s from their website.
Pharrell is always the eclectic when it comes to his style, so I am not surprised to see him wear a pair of customized UGG boots. He is probably the only one that can make them look appropriate for a non-loungy occasion. What do you think of the shoes? You can click here to purchase 501′s from the Levi’s website.