Beginning in January 2014, Lee will announce a year long campaign of Birthday celebrations. For now, Lee has released a brand new campaign for their Fall/Winter 2013 collection, titled Move Your Lee. You can watch the new campaign above and you can find out more about it below.
Previous to the dawning of this iconic celebratory year is the new FW13 installment of the Move Your Lee® campaign in the form of a cleverly orchestrated VIRAL.
Building on the dance theme from the previous season, this high octane viral video takes cues and nuances from art house cinema and musical choreography to deliver a broody and emotive short film that is equally enticing and mesmerising. There is a deliberately stylized mood to the piece that was directed by Arnaud Uytenhove with choreography by Celia hall and shot in downtown LA.
The video is presented as an almost hypnotic experience, the movie is talking to the very heart of your unconscious, sweeping you up into the intense moods set to a stirring beat laden soundtrack that serves as a perfect accompaniment.
Kate Bosworth and fiance Michael Polish met up with friends for lunch before doing some grocery shopping and stopping at a local flower shop. Since Kate recently got engaged, I can’t wait to see what her dress looks like since I love her style!
Kate wore a pair of Lee shorts with a printed top. One of the great things about these shorts is the braid detailing on the side. They look as though they’re vintage and have been broken in over time.
After picking up her kids from school in Santa Monica, California, Heidi Klum and her bodyguard/boyfriend stopped by Big 5 sporting goods to pick up a few things.
Did you ever think that anyone could look this good in denim overalls? Usually they are associated with maternity wear or vintage work wear, however, Heidi manages to make these Lee denim overalls look so stylish! I think the bagginess of them suits her really well and I’m quite suprised to see how good they look!
Images courtesy of Merino/INFdaily.com.