Used to be, the best way to give your spanking-new jeans some character was to klutz out and hope for an artful snag or two. James Jeans, however, has concocted a more genteel solution: Last night, the brand fêted its new capsule collection of organic, eco-friendly jeans by inviting partygoers to take home a pair customized with rips and tears.
Emmanuelle Chriqui hosted the James Jeans Eco Event in which guests create their dream jeans, selecting one of three styles, specifying wash and hardware, and sketching in their damage requests on an order form.
Looks like I’m prepared for next springs fashions already!
Check more pics from the event after the jump!
Rue La La is another one of our favorite private sale websites. If you need an invite to join, just use email@example.com as the referrer! Today starting at 11am, James Jeans are on sale! Also, on October 2nd they will have True Religion, woo hoo!
Check it out! Regent’s Secret has James Jeans with styles starting from $49 now until September 25th! I really like the bermuda shorts and the wide leg jeans. Time to stock up! If you’ve never shopped Regent’s Secret before, you must be invited by a member, but lucky for you, we have the hook up – just use this link to join Regent’s Secret!
Actress Jennifer Garner and actor Ben Affleck are expecting their second child, if you haven’t heard. Jen was spotted recently out and about wearing a pair of James Maternity Jeans. She is so cute, I can’t help but love her.