Lindsay Lohan is the new face of JAG jeans! The ad campaign was shot at SLS Hotel in Los Angeles, by famed photographer, YuTsai. A spokesperson for JAG explained why the brand chose Lindsay, “As Jag Jeans’ newest endorser, Lindsay embodies the strength and fearlessness of the woman of today. She is unafraid to be who she is. She is fierce yet exudes feminine grace.” What do you think of the shots?