J brand jeans
When was the last time you tried to do downward-facing dog in a pair of jeans? Never?
Eric Wazana would like that to change. In fact, Wazana – owner and designer of Montreal’s Second Denim – has just the pair for you. The company’s Yoga Jeans, engineered to stretch and hold as you breathe and bend, have just hit the shops.
The secret, Wazana claims, is in the fibre and cut: a blend of 97 per cent cotton and three per cent Elasthane; a diagonal weave, six-part waistband to hug you, and forward side seams that help mobility. It all adds up to comfort and “shape memory” of 92 per cent, Wazana said, as opposed to an industry standard of 64 per cent.
That means when you bend forward in Yoga Jeans, the inevitable indecent exposure should not occur. You’ll get only eight per cent slippage down your hips, not the whopping 36 per cent plunge.
The average jean, Wazana explained, stretches more than four centimetres (or an inch and a half) over eight hours of wear.
Now, jeans today promise many things: There are the tummy tuckers, designs moulded for every shape, ones that promise the butt of J. Lo or Gisele.
But comfort worthy of yoga? Is this a gimmick? I asked Wazana.
Not at all, he responded. And you actually expect folks to wear them to yoga? Read More >
Sarah Michelle Gellar was spotted out and about in J Brand Skinny jeans. I did not realize Ms. Gellar was famous enough to need security!
LOS ANGELES – (Business Wire) Today, executives from award-winning U.S. designer denim label J Brand are pleased to announce their exclusive collaboration with the UK’s No.1 High Street retailer, Topshop. The very best of America’s premium denim meets the vibrancy of UK’s constantly changing fashion scene — The result: J Brand for Topshop.
The limited-edition capsule collection will debut in Topshop’s Oxford Circus flagship store at the end of November and be available through January 2009.
“We see this collaboration with Topshop as a great opportunity to be part of a groundbreaking company, and create a special product for them that is in keeping with our aesthetic, yet presented in a new way,” said Susie Crippen, J Brand co-founder and Creative Director.
J Brand for Topshop will consist of three low-rise styles named for the New York boroughs and neighborhoods that exemplify the styles of the women who wear them. The Brooklyn style is the new denim staple: a 12-inch pencil leg; the Nolita is a classic cigarette leg with a 14-inch leg opening; and finally, the Manhattan is a slim fit 22-inch bell bottom. (DenimBlog Editors Note: Think, Lovestory! YES!)
These styles will be available in washes that range from dark and clean to vintage-inspired distressed washes. In keeping with the New York theme, the washes are: Empire, Skyline, Liberty and Bowery. The retail price point for this limited collection is £89.
“There is nothing more American than a great pair of Jeans,” Jeff Rudes, J Brand co-founder, remarks. “We believe Topshop customers will appreciate the detail and workmanship of our line and feel good about wearing a genuine piece of Americana.”
Mary Homer, Managing Director of Topshop adds, “We are really excited to be collaborating with J Brand. Topshop has established a reputation for producing it’s own new, leading-edge jeans and we are proud to build on this by working with the original cult jeans brand – J Brand.”
J Brand for Topshop goes on sale November 30. Who is going to pick me up a pair and ship ‘em to me? Please!