H&M recently announced that they will be launching a new denim collection made from recycled textiles, donated through their Garment Collecting Initiative.
Starting in February, the brand will launch 5 classic pieces which will be made of 20% recycled cotton. The imitative is part of H&M’s overall effort to reduce the environmental impact of the fashion industry. The proceeds of the sales will go to the H&M Conscious Foundation, which will help fund research and innovations to decrease environmental impact of textile production.
Images from nitrolicious.com
Bethanny Frankel was spotted dropping her daughter off at school wearing a head to toe look from the Isabel Marant for H&M collection. She wore an embellished jacket with a pair of the line’s red waxed moto pants and studded heels.
Jonathan styled the black version of these jeans for his weekend going out look, this week. I am sure we’ll see them popping up on a lot of celebrities and elsewhere, as the entire collection is pretty much sold out! Did you pick up any pieces from the collaboration?
Diane Kruger posed for a photo while attending the 2013 H&M Loves Music Coachella Kick Off Event in La Quinta, California. The new face of Chanel wore a pair of printed shorts, shirt, and boots all by H&M.
This is a great look for the festival. Simple and clean, which I have noticed Coachella fashion has been leaning towards lately. How many of you attended this past weekend and who did you see?
Images courtesy of WENN.com.