GUESS is supporting for the second year, Los Angeles based nonprofit organization, Peace Over Violence in its mission to end sexual, domestic and interpersonal violence. GUESS is thrilled to expand their reach to all of North America as well as adding all Marciano stores to the retail roster participating in these efforts while continuing to promote Denim Day within the GUESS, GUESS Factory, and G by GUESS brands with a chain-wide in-store, digital and online marketing campaign. It is the GUESS Foundation’s mission to encourage men and women everywhere to wear jeans on April 29, 2015 and take a stand against violence.
In honor of Denim Day 2015, the GUESS Foundation will donate $2 for every pair of jeans and select accessories sold including a watch, jewelry, shoes, fragrance, handbag and eyewear to Peace Over Violence starting Monday, April 20th through Wednesday, April 29th. With this donation, the GUESS Foundation is privileged to provide victims with hotline crisis counseling, therapy sessions with licensed counselors, sexual abuse response teams to accompany rape survivors to hospitals and high school educational series on teen dating and violence prevention.
Kate Bosworth braved the rain here in Los Angeles, California while on her way to a meeting. The actress wore the GUESS Boyfriend Jacket in Picture Show with a dress layered over a t shirt. She then added some winter flare with a pair of shearling lined boots.
I find the pairing of this particular wash of the jacket with the floral printed dress to have a summer vibe, while the boots are season appropriate. Though a mix of pieces from different seasons, I find that it works well and has a very strong California attitude to it. You can click here to purchase this jacket ON SALE from the GUESS website for $45.
GUESS have an exciting new denim launch! They have proudly revolutionized the classic blue jean and crafted a whole new take on comfort with an innovative spin on sexy in its next generation of comfort denim, The FleX Jean®.
The unique mixture of indigo yarns combined with cotton and spandex makes this all-day denim maintain its shape without becoming baggy or lose. Combining the stretch of active wear with the rugged look of a classic denim wash – the iconic GUESS denim is perfect for an un-compromised style that has been made to move wherever the day might take you.
It looks like the FleX Jean is the brands take on the jogg jeans or sweat pant denim trend which has been taking over the denim market over the last half a year or more. It definitely makes the denim more wearable and comfortable, which is something we all look for. I actually think GUESS did a good job though, the wash looks really authentic and they look like actual jeans! Have you tried these jeans yet?
For Fall 2014, GUESS has gone back to its roots, taking inspiration from the authentic American soul of Nashville, otherwise known as Music City. The brand new Fall 2014 advertising campaign features models Gigi Hadid, Bojana Ksrmanovic, Samantha Hoopes, Yara Khmidan, Silviu Tolu and Nick Fouquet photographed in the city where a musician’s dreams are made.
Guided by Paul Marciano, Creative Director, and shot by longtime collaborator, Ellen Von Unwerth, the Fall 2014 campaign images follow sexy and adventurous GUESS Girls exploring Nashville as musicians on a quest for shopping, music and fun.
Where country meets rock n’ roll, the gorgeous GUESS Girls are seen strolling through town in a variety of denim‐focused looks, including high‐waist jeans paired with western‐inspired chambray button down shirts, classic denim pencil skirts and jackets mixed with modern styles embellished with studs and fringe. Laid‐back and carefree GUESS Guys are seen in true cowboy fashion exploring romance around the city in classic chambray shirts embellished with metallic collar tips paired with a graphic tees and leather jackets.