GUESS has introduced their brand new #SmartGUESS Technology Denim! It’s a new collection using the latest in denim technology. GUESS is launching four new revolutionary technologies which have already started being released; the Push Up, Yoga, Shape Up and Jet Set denim. We all love a comfortable jean and one that moves with us, so check out the new styles and the press release below! I’m sure these are jeans you will want to get your
hands butts on! Shop GUESS on their website here.
This newest assortment of innovative denim styles offers a wide range of unique, on-trend fits that cater to several lifestyles and body types. For an instant lift, the Push Up jegging is crafted with a lightweight fabric that retains its shape all day long, molding to your figure as a second layer of skin.
Made of a super soft tencel blend, the Push Up jegging lends a soft and luxurious touch with an ultra-flattering fit in a mixture of deep ink, onyx and coated black washes. For flawless curves and an attention grabbing fit, GUESS Shape Up is engineered to accentuate your every curve giving legs their slimmest, sexiest appearance in three fashion-forward denim washes. Delivering the highest recovery all day with no bagging, GUESS Shape Up contours your figure from top to bottom with its unique seamless construction giving a less bulky appearance and more flattering fit.
The GUESS Yoga jegging, a new and refined category of denim active wear delivers extreme comfort and style with its stocking stretch that moves with your every curve. Launching in an oil stain and silicone rinse wash, this super soft GUESS Yoga jegging has been made to move with wherever the day might take you. Offering the most comfort, softness and lightness ever found in denim, the GUESS Jet Set easily adapts to your fast pace, on-the-go lifestyle allowing traveling in style to be easier than it looks.
Up next in the GUESS Short Film Series is the second video in the collection, entitled The Temptress. It’s a great series of short videos and I think they are really captivating. So, what is The Temptress? Check out the press release below and the video above!
Intrigued by sounds upstairs, the male accomplice encounters a seductive house guest slipping into her Shape‐Up jeans. Will their passionate history allow him to resist the thrill of having what’s forbidden?
GUESS has partnered with VICE media group + i-D magazine to create a short-film series called “Identity” directed by Aaron Rose and inspired by the brands SMART GUESS Technology™ denim, which launched this Fall. Each of the 4 videos highlights one of the four styles in the Smart Guess collection – all of which features new denim technology. You can view the first video in the series above and read about it below.
The series stars acclaimed former GUESS model, Tony Ward, and industry up-and-comer, Grace Elizabeth, who is in our Fall 2015 Jeans, Accessories, and Watch campaigns. She plays our heroine that personifies the SmartGUESS collection.
When deception runs deep, there’s no telling what will happen. Inspired by the endless versatility and uncompromising style of the new SMART GUESS TechnologyTM denim collection, IDENTITY follows a cast of mysterious characters and their lives of deceit, seduction and secrets.
Tucked in the hills of Los Feliz, we find a Spanish‐style villa where Hollywood royalty like Cary Grant once lived. Now the home of the prolific art collector and curator, Jeffrey Deitch, the home is a homage to all that is beautifully designed. There’s no better way to showcase our new SMART GUESS TECHNOLOGYTM collection than through a cinematic lens of a story in the shadows of the Hollywood sign. Directed by Aaron Rose.
Part 1: The Hustler
It’s magic hour. The sun is falling below the hills of Los Feliz. A car rolls up to a quiet street with no witnesses. The passenger, a female accomplice in Push‐Up denim, leads the way inside the storied mansion, but who is she?
Gigi Hadid was pictured making her way in to a studio in West Hollywood, California last month for a Joe Jonas video casting call.
Gigi wore a pair of GUESS Ankle Zip Skinny Jeans for the day, pairing them with a cropped cobalt blue sweater and some blue and grey heels. I think she looks amazing here. The whole combination of the blue and denim together is fantastic! What do you think? Buy GUESS online at their website.
Images courtesy of GDauriac/WENN.com.