Gap’s fall global marketing campaign, entitled ‘Back to Blue’ – celebrates the brand’s heritage with a worldwide campaign. The images have been released in print, outdoor, direct, social, in store, digital and will also make a return to TV. It’s the broadest reaching campaign in the company’s modern history, reflecting the dramatically changing media landscape. It’s definitely going to be big!
The global campaign includes new digital content every day, across many global platforms, including a partnership with Tumblr’s mobile platform and a global art partnership with VICE magazine. Kicking off with highly visible outdoor advertising in its top global markets and magazine advertising in August issues worldwide the campaign including model and actress Dree Hemingway and HBO’s “GIRLS”actor Adam Driver, features both the attitude and clothing from Gap’s fall collection – rooted in denim, chambray and classic Gap items – shot by photographers Inez and Vinood, update Gap’s history of capturing powerful portraits for today’s audiences.
Starting today, Gap is launching a contest on Tumblr, which encourages digital artists to share what Back to Blue means to them by creating an original piece of content. To help spark entrants’ creativity, prominent fashion blogger FashGif will submit the first piece of content and will be featured on Gap’s Tumblr. On August 29, the winning works will be featured on Gap’s Tumblr and turned into Tumblr mobile ads. This is the first time a brand will own all of Tumblr’s mobile ads in one day. To enter the contest, please visit: http://gap.tumblr.com/contest.
Bringing the Back To Blue concept to life on city streets around the world, Gap is partnering with emerging street artists curated by VICE to create ten striking outdoor murals that celebrate individualism, optimism and democracy. Titled “Art of Blue,” the murals will be created by artists such as Zio Ziegler, Roman Grandinetti and Andrew McAttee, and will appear in New York, San Francisco, Los Angeles, London, Paris and Rome. On Saturday August 24th, Gap and VICE invite New Yorkers to experience and admire the work of artist Roman Grandinetti as he creates his mural at Kenmare & Elizabeth Streets.
Sarah Michelle Gellar and her daughter Charlotte were photographed while out running errands together before heading to a tennis lesson.
While out, Sarah Michelle wore a pair of pink Gap skinny jeans with a white shirt and silver flats. I think that Sarah Michelle tends to keep her outfits pretty low key because she’s usually photographed out with her kids, so I can see how she wants to be comfortable. I do like how she usually dresses things up a bit by adding fun accessories, like her flats, which keep the outfit from being too casual. Buy Gap jeans online at Gap.
Halle Berry chatted with a friend after dropping her daughter Nahla off at school. I can’t believe how big her bump is already!
Halle looked comfortable in a pair of Gap 1969 boyfriend jeans, which she wore with a slouchy patterned tunic. I recently picked up a pair of their 1969 boyfriend jeans and they’re really comfortable, so I am sure that we’ll see Halle out in these jeans quite a bit throughout her pregnancy. You can buy Gap jeans online from Gap.com.
Selma Blair was spotted taking her adorable son Aurthur to a local park wearing a pair of Gap skinny jeans. Usually we spot Selma in jeans by Siwy, but this pair looks like they are a great pair of classic dark wash skinny jeans.
Has anyone checked out the Gap’s selection of denim lately? They have a lot of styles like polka dots and floral prints, at a lower price point if you’re interested in trying a trend without spending a lot.