DenimBlog just got some exciting news from G-Star! Pharrell Williams has become a co-owner of G-Star RAW. Did you see that one coming? The creative man himself is set to be immersed in the company on many creative levels and I cannot wait to see what designs and inventive ideas they come up with together. Who else is excited about this collaboration? You can read a bit more below and you can shop the current G-Star collection online at their website.
This partnership comes after two years of collaboration between G-Star and Pharrell’s company Bionic Yarn on the RAW for the Oceans collection, transforming recycled ocean plastic into denim. During this collaboration it became apparent that we have a rare connection when it comes to design, and with our shared pursuit for constant innovation the decision to take our partnership even further was a no-brainer.
“G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.” Pharrell
Singer John Legend was spotted arriving at LAX Airport a couple of days ago and made his way through the lobby.
John wore a double G-Star Raw denim outfit, pairing together one of their mid blue denim jackets with their dark blue skinny jeans. He broke it up with a white top and some brown shoes. I find a lot of the guys who love G-Star tend to wear the brand frequently in multiple pieces too. It’s not uncommon at all for us to see double G-Star. Buy similar G-Star pieces online at ASOS.
Images courtesy of Pacificcoastnews.com.
Seal was seen exiting a car and heading into LAX Airport in Los Angeles, California to catch a flight out of the country.
Seal wore a pair of G-Star distressed jeans which he cuffed and paired with a parka coat and shoes. We see Seal in G-Star almost exclusively on the blog as he has quite a few pairs. I think they suit his style very well though, I can see why he loves them. You can buy G-Star jeans online at ASOS.com.
Images courtesy of WENN.com.
G-Star has launched a new way to find the perfect pair of jeans, the Denim Matchmaker. The online matchmaker (which looks very similar to a dating app!) allows you to swipe through a variety of different washes and fits, and make selections to find your denim soulmate. You can find your match made in denim heaven on G-Star’s website here.