G-Star has announced their latest collaboration, with singer Pharrell Williams. G-Star has teamed up with Bionic Yarn, an eco-friendly textile company for which Pharrell serves as the creative director. Bionic Yarn will incorporate recycled plastics found in the ocean into their textiles to create the G-Star “RAW for the Oceans” collection.
Pharrell explained that “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.” The collection will be available starting August 15th. Check out the video for more information on the collaboration.
Article and video from NYdailynews.com
Josh Duhamel and his wife Fergie enjoyed their Sunday afternoon with their baby Axl in Brentwood, California while visiting some friends.
Josh wore a pair of G-Star Raw Jeans with some Nike’s and a simple white t-shirt for the day. I think these jeans fit him really well actually, they suit his casual style! For those interested in Fergie’s outfit too, she wore a pair of Black Orchid jeans and you can see the post here. I think both of them have great, easy style! Buy G-Star online at ASOS.com.
Images courtesy of MEKA/INFdaily.com.
G-Star has launched a new concept store on Oxford Street in London. The store features a minimalist design and a uniquely redesigned “denim wall,” which has completely eliminated the physical wall.
Instead, 7 men’s and women’s styles are showcased throughout the store in a way that customers can interact with the jeans and experience the craftsmanship and materials directly. Additionally, the stockroom has been redesigned to be showcased behind a clear mezzanine, making the merchandise visible to all and encompassing the brand’s approach to keeping nothing hidden. This store looks really innovative and cool! You can check out some of the images from the store below.
Joel wore a light khaki colored outfit with a camo print jacket and G-Star khakis, while Benji wore all black with a black leather jacket, waxed Diesel jeans and black sneakers. I have to say that I prefer Benji’s outfit because I’m a fan of the waxed jeans and how he styled them over Joel’s khakis. You can buy G-Star and Diesel online from SSENSE.