G-Star has launched a new concept store on Oxford Street in London. The store features a minimalist design and a uniquely redesigned “denim wall,” which has completely eliminated the physical wall.
Instead, 7 men’s and women’s styles are showcased throughout the store in a way that customers can interact with the jeans and experience the craftsmanship and materials directly. Additionally, the stockroom has been redesigned to be showcased behind a clear mezzanine, making the merchandise visible to all and encompassing the brand’s approach to keeping nothing hidden. This store looks really innovative and cool! You can check out some of the images from the store below.
Joel wore a light khaki colored outfit with a camo print jacket and G-Star khakis, while Benji wore all black with a black leather jacket, waxed Diesel jeans and black sneakers. I have to say that I prefer Benji’s outfit because I’m a fan of the waxed jeans and how he styled them over Joel’s khakis. You can buy G-Star and Diesel online from SSENSE.
World Chess Champion Magnus Carlsen is teaming up again with G-Star Raw for their Spring campaign. The pair worked together, along with Liv Tyler, back in 2010 for the brand’s Autumn/Winter campaign and he starred in the Spring/Summer 2011 campaign as well. The brand also collaborated for the Raw World Chess Challenge. Carlsen will be the face of the Spring/Summer 2014 campaign for the brand, which will debut in February 2014. What do you think of Magnus being part of G-Star for numerous seasons?
G-Star Raw has collaborated again! Especially for Selfridges, the brand created a Limited Edition Type C jean signed by Sergio
Pizzorno, of Kasabian. From October 10th, only 100 pieces from the 150 made, will be exclusively available from selfridges.com.
The Type C is the latest and most unrestrained 3D denim from G-Star. First appearing as a prototype at New York Fashion Week, it is constructed with an anatomical fit, tapered legs and oversized rear pockets. Alongside Mariinsky ballerina Keenan Kampa, Sergio Pizzorno wears the Type C in the G-Star RAW Autumn/Winter 2013 campaign by Rankin.
Inspired by their campaign collaboration, G-Star and Sergio Pizzorno joined forces to release a limited edition version of the Type C. A total of 150 of these jeans have been made, and each one is crafted from 14oz dark aged denim with a special off-white pocket patch and logo. The patch of each pant is stamped with its own number, and is personally signed by Sergio Pizzorno as a mark of
authenticity. The other 50 limited edition jeans will be available later in the month at the G-Star Raw website.
I am lucky enough to own one of these jeans, I own number 4 in the collection, and they are gorgeous! As well as being obsessed and addicted to denim, I’m also a bit of a denim collector, so I was incredibly excited when I received these! They look exactly like the photos in this post in terms of wash and 3D elements. If you love G-Star Raw denim, I can definitely tell you would love these guys! These are only for the men, they don’t come in women’s cuts at all, but ladies you could probably wear them as a boyfriend jean if you found the right size! What do you think of them? You can see more photos of the jeans by clicking this post.