G-Star has launched their new Fall/Winter 2012 campaign featuring one of the world’s top models, Arizona Muse, and actor Caleb Landry Jones (X-Men: First Class and Contraband) shot by Anton Corbijn. You can read both Arizona’s and G-Star’s Global Brand Director’s view on the campaign.
Arizona on G-Star: “I have seen the G-Star advertising campaigns before and they’re all really cool. I love how they’re RAW.”
Shubhankar Ray, Global Brand Director of G-Star about the collaboration with Arizona: “We are proud to work with Arizona Muse; she has become her name being today’s muse of fashion. With her stand out presence and distinctive look, we felt she was a raw and real character to feature in our new campaign photographed by Anton Corbijn.”
G-Star just announced their 3rd Q-Store which opened in Lennox Square mall in Atlanta, GA this month. G-Star opened the shop in collaboration with Atlanta’s Standard Boutique.
G-Star’s Q-Store concept started in 2008, which allowed retailers to create a shop-in-shop concept incorporating G-Star designed furniture and apparel within a minimum area of 200 square feet. There are currently six Q-Systems operating across the US. Based on the profitable execution of the Q-System; G-Star further evolved this concept, introducing the Q-Store. The Q-Store is comprised of 50-65% G-Star merchandise with the remaining retail space comprised of non-competing brands.
CEO of North America, Stuart Millar explained the choice to collaborate with Standard, “Standard are one of G-Star’s oldest partners in the US and we have built an extremely positive relationship which has led us to this point. G-Star and Standard now have an agreed growth strategy in place and we’re excited to watch this unfold in the short term future.”
Kristen Stewart was snapped by the paps as she was making a quick exit out of JFK airport in New York.
Kristen was wearing the G-Star Raw Essentials New Kick Crop Firn jeans with a chambray style denim shirt. I like how she always dresses her jeans down, we rarely ever see her in a smarter denim look unless it’s for an event.
Image courtesy of G-Star.
Mila Kunis headed through the airport to catch a flight to NYC. Mila is busy filming her latest film, Blood Ties, with Gerard Butler and Zoe Saldana. We haven’t seen her in a lot of films lately, it seems as though she’s been taking time off, so I’m glad to see her back on the big screen.
I love that we see Mila in so many different brands. For her flight, she wore G-Star’s Midge jacket in comfort manson with a pair of dark wash jeans. I’d love to see Mila try out a pair of colored jeans or even something with a pattern! Join the discussion about G-Star in the forums here.
Image from G-Star.