G-Star just announced their 3rd Q-Store which opened in Lennox Square mall in Atlanta, GA this month. G-Star opened the shop in collaboration with Atlanta’s Standard Boutique.
G-Star’s Q-Store concept started in 2008, which allowed retailers to create a shop-in-shop concept incorporating G-Star designed furniture and apparel within a minimum area of 200 square feet. There are currently six Q-Systems operating across the US. Based on the profitable execution of the Q-System; G-Star further evolved this concept, introducing the Q-Store. The Q-Store is comprised of 50-65% G-Star merchandise with the remaining retail space comprised of non-competing brands.
CEO of North America, Stuart Millar explained the choice to collaborate with Standard, “Standard are one of G-Star’s oldest partners in the US and we have built an extremely positive relationship which has led us to this point. G-Star and Standard now have an agreed growth strategy in place and we’re excited to watch this unfold in the short term future.”
Kristen Stewart was snapped by the paps as she was making a quick exit out of JFK airport in New York.
Kristen was wearing the G-Star Raw Essentials New Kick Crop Firn jeans with a chambray style denim shirt. I like how she always dresses her jeans down, we rarely ever see her in a smarter denim look unless it’s for an event.
Image courtesy of G-Star.
Mila Kunis headed through the airport to catch a flight to NYC. Mila is busy filming her latest film, Blood Ties, with Gerard Butler and Zoe Saldana. We haven’t seen her in a lot of films lately, it seems as though she’s been taking time off, so I’m glad to see her back on the big screen.
I love that we see Mila in so many different brands. For her flight, she wore G-Star’s Midge jacket in comfort manson with a pair of dark wash jeans. I’d love to see Mila try out a pair of colored jeans or even something with a pattern! Join the discussion about G-Star in the forums here.
Image from G-Star.
Caleb Landry Jones has been announced as the new G-Star campaign model! He attended the launch of the new flagship store opening in Cannes, France a little while ago and his brand new campaign images will be revealed at Bread & Butter on July 4th which were shot by Anton Corbijn.
At the Cannes store opening G-Star also presented the travelling Denim Museum, containing the RAW Art Series that contextualizes denim as collectable art objects. Included in the opening event was also the G-Star Pop-up show, transforming a catwalk show into real live interaction on a mini scale. It looks like it was a fun filled event. What do you think of Caleb being the new face of G-Star? Do you think he fits their image? I think he does!