Here is the Spring 2010 Look Book for Frankie B. denim. I am absolutely loving the new styles! I recently did a post on how to DIY jeans and fishnets as well as using lacey tights. Frankie B. has brought out their own version of black skinnys with lace underneath the holes and they are hot hot hot! I love them! If you are not up for DIY then definitely buy these, they are on my wish list!
DenimBlog got the chance to ask Daniella, the founder and designer of Frankie B. some questions about her brand, the inspiration behind her designs and what is new for next season! Keep reading! A huge thank you to Daniella for this. You can also read the history of Frankie B. by clicking here. The image at the bottom is a sneak peek at the new 2010 look book.
DenimBlog: What inspiration goes into designing a Frankie B. jean?
Most of the time it starts with fabric. once I feel and see a new denim usually ideas start coming in right away. I’m often inspired by street fashion, travelling, music but most of all I would say that it comes from a consumers point of view as me being the consumer I’m always looking for what I want next in my closet.
DenimBlog: What is your latest collection about?
Our latest collection is called “Punk Goddess” and it’s inspired by Debbie Harry in the 80’s at CBGB’s
DenimBlog: Why did you decide to create your brand?
I started Frankie B. because I thought there might be other women out there that would like to wear my jeans. I love fashion and I wanted to work at something that I enjoy doing and have a passion for.
DenimBlog: What has been your favourite memory/experience since Frankie B. was founded?
I would say my most memorable moments are our fashion shows. getting to project my entire vision is very stressful but also so satisfying.
DenimBlog: Do you have a favourite cut you have designed?
My favorite cut to this day is our basic 5 pocket low rise boot cut. So flattering and comfortable.
DenimBlog: How many jeans do you own?
Not enough but probably a couple hundred.
DenimBlog: Which jean has been the most popular overall?
Our classic low rise signature ‘F’ pocket boot cut is still our number one seller. Our most popular fun jean is hands down our heart pockets.
DenimBlog: We all love denim, but what is it that makes denim so important to you?
To me denim is a staple in my wardrobe. I feel that as long as I have a great fitting jean that I feel comfy and sexy in, I throw on a cute tee shirt and some platforms and I’m good to go. I always feel more confident in jeans than any other item in my wardrobe.
DenimBlog: Are there any new trends coming out next season that we should be keeping an eye out for?
You will see skinny cropped styles in interesting washes paired with our light weight denim boyfriend blazer for Spring Summer 2010. So Dixie’s Midnight runners!!!
DenimBlog: The boyfriend jeans trend has been a huge hit this season, will we be seeing anymore of this trend from you?
We actually did a new twist on the boyfriend and included a boyfriend trouser as well as a boyfriend blazer. Super cute!
DenimBlog: What makes your brand so different from the others out there?
I think what sets us apart is we are not your basic denim we are known as the going out jean. the fun jean! Our fit is amazingly sexy but also tasteful and comfortable.
DenimBlog: What are your denim predictions for next season?
We are still seeing a lot of requests for skinny’s and leggings with some vintage details.
DenimBlog: What is the best feature of a Frankie B. jean? (cut, fit, wash etc)
Frankie B. is known for our fit!
DenimBlog: I know Frankie B. was named after your daughter Frankie but what does the B stand for in Frankie B.?
My dad passed away before my daughter Frankie was born and his name was Barry. So I gave her only his first initial so that people would always ask what it was for and that would give us the opportunity to keep his memory alive.
Actress Christian Serratos cuddles up to her cute little puppy Bolt as she takes a quick break on the set of Twilight Eclipse. She is wearing Frankie B. F Pocket Jeans, I wonder if she wears these in the movie? I love Frankie B. Jeans! Are you a huge fan of Twilight? Are you excited for the new movie?
Images courtesy of justjaredjr.com
Born in Israel but currently living in California, Daniella Clarke, married former Guns ‘N’ Roses guitarist Gilby Clarke and the couple then had a daughter who they named Frankie. Daniella founded and launched her denim brand Frankie B. in 1998, naming it after her little one Frankie.
The origins of the line took root a few decades ago when Clarke was always cutting and resewing her own jeans to fit her killer bod to achieve a more ’70s sexy look. She would often fashion her new creations after a pair of her favorite Dittos jeans that a friend borrowed and never returned. She had a very keen eye for denim and loved the brand Dittos.
“I was obsessed with them,” says Clarke. “I used to beg my mom whenever a new color came out.”
In a full circle moment, Dittos recently contacted Clarke and told her she would be the perfect person to resurrect the line, and of course she jumped at the chance. Although she often sports the widelegged Dittos, she says her favorites are still her Frankie B. boot cuts. “My boot cuts are my O.G.,” she laughs. This is quite a distinction, as Daniella’s closet boasts more than 300 pairs of jeans that she puts on a rotation.
Between traveling, being a wife and mother, and heading the Frankie B. empire it seems Daniella has found perfect harmony, all the while teetering on top of a pair of platforms. It only makes sense that she created a wardrobe that would take her from the backstage of a concert to the front row of a fashion show, or just as easily to the couch where she snuggles up with her family.
Daniella has altered and redesigned clothing to fit her style since her early teens. While on tour with her rockstar husband in the late ’90’s, she was continuously asked about the one-of-a-kind jeans she was wearing. Soon after, Frankie B. was launched, establishing its mark on the women’s fashion map almost immediately.
Responsible for creating the low-rise jean craze with her 6″ rises and putting a spotlight on the premium denim market, the Frankie B. brand has grown across the globe and remains as much of a wardrobe staple today as when it first launched. In fact the brand is best known amongst its jean fans as an addiction – most Frankie B. owners collect pairs and, on average, have more than 10 different styles! A few years later, Daniella was invited to resurrect Ditto’s the iconic denim brand she wore and loved as a teenager. The first collection debuted in Spring 2007 and instantly became a favorite among retailers and fashion’s elite.
Daniella designs for women like her; laid back, feminine and confident – with a bit of an edge; and she creates clothing that encourages women to feel alive, stylish and unique. Always inspired by what’s next on the fashion landscape, Daniella never forgets the classics that have made Frankie B. a “go to” among fans like Sienna Miller, Charlize Theron, Mischa Barton, Eva Longoria, Fergie and many others. Since Frankie B.’s launch in 1999, it has grown into a full lifestyle brand that includes tops, bottoms, dresses, eyewear and activewear Daniella has the same vision for Ditto’s and serves as creative director for both growing collections with more than 80 pieces each. She approaches each collection with an eye toward what she wants next in her closet, making both Frankie B. and Ditto’s a fashion resource for women who embrace a distinctive and sexy west coast lifestyle. She makes sure Frankie B. is always on trend, the last season releasing lots of distressed washes, Tie-Dye denim and boyfriend fits. Pretty/bright back pockets have always been a statement with her jeans as well as zippers. The brand also focuses on a great fit, good pocket placement and slim through the legs, lower rises also helping to elongate legs and give the illusion of a perkier butt. (You can view her Fall 09 collection here)
Her work has not gone unrecognized. Daniella and Frankie B. were awarded the MAFI Fashion Innovator of the Year award in 2004 for contributions to the fashion industry; and three years later, Daniella was honored with a Media Award from Y-Me National Breast Cancer Organization for her support and dedication to the charity. She is invited to host events and discuss her experiences as a designer by people all over the world, which has enabled her to entertain her love of shopping vintage stores for clothes, magazines, jewelry and inspiration.
Image and parts of the article taken from FrankieB.com