FRAME Denim has launched a new campaign dubbed Girls in FRAME. First to be featured in the new concept is Hanneli Mustaparta. The friend and co-collaborator for the brand, designers Jens Grede and Erik Torstensson chose to have the model shot in a Warhol ‘screen test’ inspired by filmmaker Matt Baron. You can see her sometimes dancing, sometimes self-consciously facing the camera, head-to-toe in FRAME.
This new idea is not just to feature their jeans, but also the launch of their shirt line. I think it is amazing and I cannot wait to see who else the brand gets for it. I can definitely see other FRAME fans like Miranda Kerr and Rosie Huntington-Whiteley making appearances. Who would you like to see in this new campaign? You can see the video above and head over to their Instagram to see more.
Fergie was spotted arriving back to Los Angeles after spending some time in New York. The singer wore the FRAME Denim Le Color Rip jeans in Film Noir with a Saint Laurent scarf tied around the waist, a floral printed bed jacket and a pair of Chloe boots.
I really like that Fergie’s style is truly her own. It has a bit of a Steven Tyler vibe mixed with a hint of Marianne Faithfull, but still feels true to her. What do you think of Fergie’s style? You can click here to purchase these jeans from SHOPBOP.
I love that we’ve seen Karlie out in this pair of jeans so frequently. I am surprised that we haven’t seen her BFF Taylor Swift out in a pair yet, since she is similar in height to Karlie. You can buy FRAME online from Shopbop.com.
Kourtney Kardashian and a friend were photographed leaving dinner together in Sag Harbor, NY. She recently announced that she and Scott Disick are expecting their third child together!
While out, Kourtney wore a pair of FRAME Le Skinny de Jeanne in Echo Park with an oversize flannel shirt and leather espadrilles. We’ve seen both Kourtney and Khloe out in FRAME now, I think it is just a matter of time before we spot Kim in the brand! You can buy FRAME online from Shopbop.com.
Images from Pacificcoastnews.com