Fidelity

Those of you following the DenimBlog Twitter account will know I was invited to try the Denim Clinic at Donna Ida’s Belgravia store in London on the 21st October. It’s like denim heaven walking into a Donna Ida store, there are so many amazing jeans all over the place! I love it!

The Denim Clinic, which you can see here, is an exciting way to find the perfect fitting jeans for you. The stylist Jo will work with you on deciding what sort of cuts you like, what washes you like and what jeans will be the best fit for you. I chose a lot of bright coloured denim as it’s my favourite and obviously skinnies as I love those; they are the jeans that suit my body shape the most. They even have heels there for you to try on your jeans with so you can see how they would fit with different shoes.

On the website, after answering a few questions about your body and jeans, it will give you the body shape that’s closest to you. The choices are Pear, Curvy, Boyish, Apple, Petite and Long Legs. There are videos of Donna explaining more about these shapes to you as well. If you are not completely sure on your shape while answering the questions, you can also upload a picture of yourself to the website!

The Denim Clinic has information on how to measure yourself correctly as well as a style bible for each jean cut! The styles included are the Bootcut, Boyfriend, Straight, Flare, Crop and Skinny! If all of this information is still not enough and you just need some more advice, you can message any of your questions to them on their FaceBook or Twitter pages. The Donna Ida team are definitely there to help you!

While I was there, I was also chatting to one of the staff and they even offer alterations. I know a lot of stores offer this service, but this goes a bit beyond the classic alterations as they do everything from the normal hemming to taking the waist band in and even making the legs more narrow if you need it. The best part though, is if you are pregnant, they can turn your favourite pair of jeans into a pair of maternity jeans during the pregnancy and then once you have had your baby, they can turn them back into normal jeans again! How amazing is that? Donna Ida definitely seems like the place to go for buying premium denim!

The jeans that I wore while I was there were the J Brand 901 coated red and the coated purple, Nobody Cult skinny jeans in Atomic Red, Fidelity Stevie skinny in Tao Blue, J Brand Jodhpur in Vintage Stallion, Paige Verdugo Cords in Royal Turquoise, J Brand 901 coated pink Fashion’s Night Out jeans, J Brand twill skinnies in Blue and a pair of Citizens of Humanity skinnies (not pictured). My favourites out of them all though definitely were the 901 coated red skinnies! They are amazing! I was also really fond of the Jodhpurs, more so than I thought I would be!

You can see all of the images in the gallery below, including me with Jo discussing the styles. I will be posting a few more articles soon, one where we styled some jeans with other clothes, behind the scenes pictures and a video and an exclusive interview with Donna herself! Stay tuned! You can also see the post on Donna Ida’s blog here.