Both Evisu and KTZ are known for their graphic pieces and go by the motto that there is no such thing as being too bold. With both being on the same page with aesthetic, the Japanese denim brand has partnered up with the London streetwear label to create the ‘Murky Denim Storm’ capsule collection.
This collection is definitely a 360 experience and has a collectors sensibility to it. There is no article of clothing that was kept untouched by KTZ’s signature tribal printing, which was given a Japanese influence to show how fluid the two labels collaborated. From outerwear and sweaters to jeans and sweatpants, see all the styles from the Murky Denim Storm collection below. Then you can head over to the Evisu site on the 10th to start getting your pieces now.
The “Playful Nostalgia” collection from EVISU finds its inspiration from street art, graffiti, and youth culture. This is part of the brands Fall Winter 2015 campaign as they had a few different topics in their collection. You can see the look book below and also read some of the press release on the collection. I think these images are really fun and intriguing. The patched jeans look cool too! What do you think?
Using clothing as an art canvas, the EVISU design team applied irreverent and unexpected graphics, detailing, and effects to a range of sportswear, denim, and outerwear, delivering a dynamic season of abstract expressions. Clashing graffiti patterns, bold colour combinations, and innovative graphic treatments bring a unique energy to the season through bright and brash camo patterns and prints evocative of vintage street signs and posters, seen on sweatshirts, jackets, and sweaters.
A combination of form and function defines the collection with an emphasis on maintaining the season’s sporty style and relaxed comfort. Waterproof, breathable fabrics are used for the men’s “sport tech” jackets, and loose, soft knits may be paired with fitted jogging pants or tailored jeans for a comfortable yet put-together look. For the ladies, a variety of new, textured material and double knit fabrics are introduced in a range of soft and sumptuous sweatshirts, while loose-fit outerwear, such as the range’s long bomber jackets, may be paired with skinny jeans or sweatpants for a cool-girl vibe, or even worn alone as a dress for a youthful, feminine touch.
EVISU has launched their new Autumn Winter 2015 collection, entitled ‘Grandslam’ which is part of three different collections for the new season. You can check out the looks in the gallery below and you can also read about the new pieces in their release.
Defined by an overarching relaxed and easygoing style, EVISU’s Autumn Winter 2015 collection includes “Grandslam”, a range of sportswear-inspired fashion pieces; the vibrant “Playful Nostalgia” theme, characterised by its bold colours and eye-catching graphics; and its continuing “Evergreen” range. Staying true to the quintessential EVISU spirit, the new collection explores innovative and unexpected detailing that elevates its range of sportswear, denim, outerwear, and statement pieces.
“Grandslam” exudes an effortless, sporty vibe through reinterpreted athletic styles upgraded with a dose of urban luxe. The range is dominated by a stark colour palette of blacks and whites accented by touches of grey and silver, while captivating digital prints inject life into this monochromatic world. Silhouettes are relaxed with a preference for loose-fit shapes that echo the athletic vibe of the season. For men, a loose bomber or sports jacket may be paired with a hooded sweatshirt, a lengthened tee for a layered look delivering a bold statement of its own.
The women’s longline “cocoon” sweatshirt with a gathered hem may be layered over skinny jeans for a flattering extension of the silhouette, and cropped tees and sweaters may be paired with boyfriend jeans or sweatpants for a soft edginess. The women’s range also boasts a selection of trendy, longline jackets as well as oversized bomber and denim jackets that radiate a sophisticated ease. Innovative detailing infuses this collection of sporty styles with elements of modernity, playfulness and high-end chic.
From intricate embroidery and detachable patches to reflective graphics, Japanese-inspired prints, and holographic effects, the collection embraces uniqueness and self-expression with flair and irreverence. The men’s reversible souvenir jacket features an embroidered traditional Japanese floral pattern and Kamon logo, and a selection of bomber jackets and sweatshirts boast removable velcro badges with holographic effects that showcase the EVISU logo and the brand’s iconic Godhead.
The women’s collection introduces coated denim that has been specially treated to give off a unique leather look, while feminine detailing such as sequinned wording and graphics, embossing, and playful embellishments add a dash of youthful trendiness and fun to the entire range.
The Japanese based brand Evsiu, is replicating popular Levi’s styles in a tribute to the brand. The collection will feature three styles, the 944 501 jeans, the 1890 “Nevada” pair of jeans that were found in a Nevada mine and acquired at auction by Levi’s for $46,532, and the 1917 “Campbell” jeans.
Each pair of the jeans replicates its inspired design details, including the buckle back and suspender buttons of the Campbell style, as well as the carpenter fit of the Nevada.
While the Evisu line did not collaborate with Levi’s on the line, it raises the question of copyright infringement. But Evisu designers expressed that the collection was meant merely to use the Levi’s styles as inspiration, not as exact replicas. As Scott Morrison, Evisu’s CEO explained, “We’re not remaking a Levi’s jean, nor are we claiming that this is a Levi’s jean. We’re merely taking inspiration from our past and paying homage to one of the oldest, or historically relevant, jeans in existence, which in this case happens to have been an amazing pair of Levi’s. Denim has a wonderful story to tell and as denim designers you can’t help but find ideas for the future by looking in the past.”
The jeans will be available in limited quantities, 100 pairs of the Campbell will be available , retailing for $758. 250 pairs of the Nevada going for $558 and 500 of the 1944 selling for $358. They will be available for purchase in August at stores such as Barney’s and at evisu.com.
Article and images from WWD.com