Dylan George

Kellan Lutz, now the star of the upcoming Tarzan movie, returns as the face of Dylan George and co-designer of Abbot + Main for the brands Fall 2012 campaign, California Dreaming, starring alongside Supermodel Kate Upton.

Shot by famed photographer Yu Tsai, on the sprawling sands and energetic promenade of Venice Beach, California, the campaign captures the effortless lifestyle and youthful spirit that both brands were founded upon. California Dreaming is a provocative portfolio of images, shot beneath the setting sun for the effect of the sun’s glow and hazy mist from the warm ocean breeze. This season, the laid-back attitude of the collections come to life through the campaign photos; as the vibrant Dylan George printed and colored denim is offset by the lush Abbot + Main knitwear.

I think the photos are gorgeous and definitely are very Californian. You can see that effortless style and simplicity show through! I have also included a video below of the campaign. Check it out because I think it’s amazing. The slow motion coupled with the song and the style of acting really makes me intrigued to watch it!

Images courtesy of Yu Tsai.