Well known for its rainbow colors and amazing fit, DL1961 sat down with DenimBlog to give us the real deal on why they’re fabulous. What follows are excerpts from our conversation with Director of Marketing, Sarah Ahmed.
DenimBlog: Your company was founded in 2008, according to your website. Why are you called “DL1961”? What happened in 1961? Does “DL” stand for anything (e.g., Denim Love)?
Sarah Ahmed: DL1961 used to stand for Denim Limited but we shortened it to “DL.” The 1961 is not only the owner’s birth year but in Chinese numerology it adds up to a very lucky number.
DenimBlog: Who is the Creative Director of the Women’s collection?
Sarah Ahmed: DL1961 is a family owned and operated vertically integrated brand. The creative director [is also the] co-owner…Maliha Ahmed, a New York City-based denim designer and veteran of the denim world. Prior to launching the brand with her husband, she travelled all over the world working in different aspects of the denim industry from design to production.
DenimBlog: What is Maliha’s favorite aspect of designing for the women of DL1961? Who does she design for (e.g., urban 20-somethings, career 30-somethings, etc.)?
Sarah Ahmed: For Maliha, it’s all about the product and the fine details that go into making denim. She revels in discovering new technologies, like X-Fit, and creating fits that flatter every woman regardless of age and shape.
DenimBlog: What travels, cultures, books/magazines/blogs, films, music, vintage collections and designers, or trends most inspire Maliha when she’s designing a collection?
Sarah Ahmed: She is constantly on a plane travelling to and from Europe, Asia, and North America. This way, she can get a good idea of the global denim market and trends, and ensure that our product always stays above par. Having said that, her color inspirations usually come from her appreciation of world art and a keen eye for what is hot on the runways.
Stay tuned for more excerpts from our chat with DL1961 coming soon!
Courteney Cox stepped out to promote the upcoming season of her show, Cougar Town, wearing a pair of DL1961′s waxed skinny jeans. She paired them with a cobalt blue blouse and black heels, for her appearance on Anderson Cooper’s talk show, Anderson. We haven’t seen as many celebrities out in waxed denim lately, but I think it’s a great look, especially if you want something that is similar to leather, without the price! You can buy DL1961 jeans online at DL1961.com.
Sarah Michelle Gellar made an appearance on “The Late Show with David Letterman” in New York City last week. She smiled for the cameras and fans outside The Ed Sullivan Theatre after promoting her show, Ringer.
Sarah wore a pair of DL1961 coated black skinny jeans with a gorgeous red top and some Christian Louboutin heels for the night. These jeans fit her so well, they look really flattering and sexy at the same time. The only thing that catches my eye here is the hint of blue on her Louboutins. I think it would look better without the blue. Buy DL1961 at Shopbop.com.
Images courtesy of Pacificcoastnews.com.
Here is the new Spring/Summer 2012 Look Book from DL1961. The brand is featuring lots of colour, neons, pastels, paneling and waxing in this collection along with their classic blue styles. I think this is DL1961′s brightest and most fun collection to date! I love the yellow pair above, the red waxed skinnies, the neon pink, the red cropped skinnies and more! It’s such an amazing collection and there literally is something for everyone here! What do you think of the new styles? Are you a fan too?