Diesel has created an exclusive capsule collection for Selfridges for 2013 named ‘No Noise Initiative’. Diesel is embracing the start of the new year by launching the exclusive capsule collection of iconic designs referencing cult pieces from the 90′s archive in support of the Selfridges ‘No Noise’ initiative.
The collection launched on January 11th and will be available until March 8th exclusively at Selfridges. The pricing will start at £55. The ‘No Noise’ campaign is a multi-layered project consisting of events, installations and concepts that each invites customers to “proactively seek out moments of peace and tranquility in a world that bombards us with information and stimulation”. In addition to this, Selfridges have confirmed the involvement of brands taking part to each create one-off pieces that offer customers a “stripped back collection of symbolically de-branded products that encourage considered purchasing”.
So, Diesel is leading the way and celebrating “the power of quiet” by offering a 3-piece capsule collection exclusively for the project. With reference to its heritage in groundbreaking denim design, the Diesel No Noise collection combines 90′s cult classics that celebrates the beauty of a minimalist aesthetic and focuses on product quality and function, rather than branding or advertising.
A purely menswear collection, Diesel No Noise will be limited edition with each design available in just 55 pieces. Featuring an update of some of Diesel’s most iconic 90′s cult designs, the famous DENVER denim jacket, cotton lined with tonal soft flock and heritage leather collar sits alongside classic light blue washed denim jeans designed using modern laser technology to recreate the traditional but popular old-school washing process. Completing the collection; a classic – an ‘Only the Brave’ t-shirt featuring a nod to the famous Mohican head design.
Paying homage to the Selfridges No Noise concept, all Diesel No Noise pieces have been entirely sewn without any visible external stitching, and as a twist, each piece has been designed not to feature a brand name, but simply the inclusion of the classic Diesel stripe tab. So what do you think of this little collection?
The new Diesel Black Gold collection was inspired by a psychedelic rock band on a Cosmic Tour. Think Bob Dylan of the past and Jamie Hince of today. The pieces were cut slim and layered under tailored outerwear. Like the many other collections, Diesel kept with the trends for the men this season by incorporating shaggy/fur jackets and leather pants, as well as jackets.
Looking through the many shows, Diesel has to be in my top 2 so far for this season, along with Fendi. Mostly due to the fact that it was like looking in a mirror when I was scrolling through each look. The pieces were styled exactly how I would put them together for myself. You can see all the looks from the collection below.
Ricky Martin was pictured arriving for his Broadway show ‘Evita” in New York City last week. I actually didn’t even recognize him at first, he looks so different now!
Ricky wore a pair of Diesel jeans with some lace up shoes, a leather jacket and a beanie to keep from getting cold. It’s rare that we get Diesel sightings on celebs now, it’s a shame as I love their jeans! Buy Diesel online at SSENSE.
Images courtesy of Patricia Schlein/WENN.com.
With all the sales going on at the moment, one can feel a little spoiled for choice, which isn’t necessarily a bad thing! So with that in mind, here’s a few choice pieces of mine from Diesel’s Fall/Winter 2012 collection, which will keep price-savvy shoppers happy.
F/W was a very good season for diesel with a great choice of washes, spear-headed by its campaign “colour exposure” which sees denim double dyed sometimes with a completely different colour on the inside, giving a new dimension to jeans. So here are my favourites which, are now available at discount prices, as follows: