Diesel has ignited yet another firestorm by appointing Nicola Formichetti to be the commander-in-chief of Diesel’s team. Starting with the Fall/Winter 2013 collection ‘the multifaceted, volatile, OTT stylist, designer and social media star’ will become the new artistic director of the brand. For those of you not familiar with Nicola’s work, you may know him better as Lady Gaga’s stylist!
“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”
“When Renzo asked me,” said Nicola Formichetti, the edgy young visionary, “I remembered that Diesel and I are all about the same things. No rules! It’s about being empowered, It’s about being free. It’s a positive revolution. We’re going to REBOOT! Hit refresh. That’s our first project: we’re ripping apart everything to re-build something bigger. I want to get the creative young people around the world to be part of the process.”
Nicola will also oversee all creative activities of the Diesel main line, including the areas of product, communications and interior design. He will bring his own interpretation to the Diesel way of living – unpredictable, original, fun – coordinating the existing Diesel Creative Team and his new fresh recruits from different fields.
Nicola started his new role with the DIESELREBOOT project on the 4th April and he plans to mobilize an emerging global creative community to collaborate with him. The project will live in the all-access zone of Tumblr, which is live now. You can see the progress and more by checking out the Diesel Tumblr here. I’m actually really interested in seeing how this will turn out. A lot of people are wondering how far he can go, like with Lady Gaga’s meat outfit, but I hope it doesn’t reach that extent. What are your thoughts?
Diesel and Fashion Scout joined forces to celebrate the Pam Hogg AW13 runway show, hosted exclusively in the brand-new Diesel Village pop-up on London’s iconic Regent St. The event was invite only, Horse Meat Disco topped the bill, with Jim Stanton and Severino Panzetta delivering an amazing set within the intimate setting of the Diesel Village community – a store design created to celebrate the creativity, passion & spirit behind Diesel’s motto ‘For Successful Living’.
Food was created by Bubble Food London, alongside a bespoke cocktail menu using Langtons Gin created especially for the event by Soul Shakers. The guests included: Mary Chateris, Jamie Winstone, Tyler James, Zoe Hardman, Lydia Bright, Rhys Webb (The Horrors), model and presenter Erin McNaught alongside Pam Hogg and lots of her fashionable friends!
The Party brought together generations of artists, fashionistas, media and opinion formers to celebrate the Pam Hogg AW13 collection and you can see some of the images in the gallery below! What do you think of the event?