Diesel jeans is expanding it’s spring collection. Starting next year, the line will be available in about 50 Macy’s stores. For the first time the premium denim and streetwear company will exhibit at the international trade show Bread & Butter in Berlin in January and also show a runway collection of the brand’s fall men’s and women’s styles.
“This is our first creative project applied to multibrand distribution,” Renzo said of the shop-in-shop concept. It will be “warm, understated and rock” — resembling a stage.
Rosso said investments made in 2009, such as the opening of Diesel’s 20,000-square-foot flagship on New York’s Fifth Avenue, doubling the brand’s space in Miami and the relocation of stores in San Francisco and Washington, D.C., will help support growth next year. Sales in the U.S. totaled 200 million euros, or $298.3 million at current exchange, in 2009 and accounted for about 15 percent of the brand’s total revenues.
The brand’s denim sales were down in the single digits this year, but Diesel has emphasized expanding its offerings in lower price ranges, with some jeans selling for $110.
Renzo Rosso explains the brand’s partnership with Macy’s, stating “They presented us with a premium floor project, where we will be on display alongside brands in line with our positioning, from Armani Jeans and True Religion to Hugo Boss and Seven, and we decided this was a good business opportunity that would fit us.” However, Diesel will select pieces from the brand’s collection for Macy’s and that it is not designing a specific line for the store. Retail prices will be $150 and up.
Article and image from WWD.com
Jacob Black Taylor Lautner wears Diesel jeans out and about, Paige Premium for a photoshoot and Levi’s in New Moon. So are you Team Edward or Team Jacob??? Kristin Cavallari is Team Jacob from reading her water bottle!
The Twilight Mania continues…
Images courtesy of PicApp and coolspotters (not to be copied or used by anyone else)
Thijs Willekes attends the launch party for ‘Glam Yourself’ wearing Diesel Thanaz in 8ww wash. OMG this guy is HOT!! Help me out here readers! Who is this guy, everything that comes up on him is in some foreign language. From what I can decipher he is a make-up artist?! Is that right? I think he should be a model, MmmHmm…
Photos Courtesy of Wireimage
Please find information on “Rockin’ Dots” , a new capsule collection from Diesel that sees the brand return to its rock and roll roots.
The new line combines both classic items and archive pieces which have been updated in limited numbers with Diesel’s bold signature- think heat sealed polka dot detailing on denim jackets and skirts, painterly perforations on a men’s denim work shirt or underlaying metal hardware on a denim tail coat.
Designed by the Diesel Creative Team, headed by Creative Director Wilbert Das, “Rockin’ Dots” is currently available at Diesel stores nationwide
Attached I have included the official press release on the new line as well as some of the key denim items from the range. Do let me know if you require any of the following in a higher resolution.
The Diesel Creative Team, headed by Creative Director Wilbert Das, unveils the brand’s bold soul once more for this heavy on the metal collection. For the chicks we’ve got skinny black pants together with micro studded backless tops or dark denim skirts with matching jackets. By day, striped jersey dresses with macro dots are combined with long zipped vests or quilted leather jackets, while evening brings dark denim sprinkled with sequins. Other highlights of the women’s collection include rebellious versions of orchestra jackets and knitted dresses worn under light oversized shirting.
For men, perforated leather pants, knitwear and shirting laser-cut with the collection’s signature dots; t-shirts and hooded sweaters with micro studding, under light weight nylon jackets; rock-infused metallic anoraks and black basics convey the dark inspiration behind the collection with viper green accents on tops and pants.
Rock inspired accessories include, for men, “vintage” bleach treated sneakers and perforated trainers in metallic leather. For girls, sequinned and studded shoes take inspiration from the original punks with perforated boots in supple suede. Bags are borrowed from boyfriend’s closets with nylon backpacks and messenger styles being a key feature of the “Rocking Dots” collection.